Amazon Fashion’s The Drop is a fun and innovative shopping experience where customers from all around the world can shop limited edition collections.
The idea behind the concept is that customers can have exclusive access to limited-edition, street style inspired collections designed by fashion influencers from around the world.
Their second collection has just launched and it’s a 30-piece collaboration with fashion influencer Patricia Bright who has 1m Instagram followers. To shop collections from The Drop customers can go to Amazon.com/TheDrop.
Or customers can simply open the Amazon App, select Programs and Features in the Main Menu, and click The Drop.
Talking to us at the launch Patricia revealed, "With this collection I really wanted to capture an honest vibe. These are clothes that I like to wear and I designed them to be flattering for myself and my followers. But I also wanted it to be a bit daring. I had complete control over the design process which was exciting.
"I am not a designer but I live for clothing. I love the way you can use clothing to enhance the areas you love and hide the bits you don't love as much. I love the shoulder and clavicle area and a lot of my clothes accentuate these parts. And I think I understand what my audience wants. I also tried to incorporate what my followers have asked for. I love the fact that the collection is on demand, there's no excess, no waste. The sustainability aspect of fashion is becoming more and more important."
Patricia Bright x Amazon – shop the looks
Shop the look: Pink jacket £29.90, trousers £29.90, top £19.90
Shop the look: Pink top £14.90 pink skirt £24.90
Shop the look: Tuxedo dress £39.90
Shop the look: Turquoise crop top £29.90, white jeans £39.90
Shop the look: Black crop top £29.90
Visit www.amazon.co.uk/thedrop to check out the full collection – while stocks last.
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