Move over ‘Millenial Pink’ as the shade taking the crown for the next 12 months is ‘Living Coral’.
But what colour is ‘Living Coral’?
Living Coral is a vibrant orange shade, often dubbed muted terracotta.
Pantone has described the latest shade as: "An animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge."
Pantone claims its choice has been inspired by endangered sea reefs and global political crises.
Living Coral is Pantone shade #16-1546.
The shade replaces Ultra Violent which was the must have colour for 2018.
Living Coral has also been described as having a retro vibe and the shade looks set to sweep the runways in the next season.
What did Pantone say at the unveiling?
Pantone Vice President Laurie Pressman described the shade as not only warm and welcoming but versatile and life-affirming.
She said: “With everything that's going on today, we're looking for those humanising qualities because we're seeing online life dehumanising a lot of things.
“We're looking toward those colours that bring nourishment and the comfort and familiarity that make us feel good.
“It's not too heavy. We want to play. We want to be uplifted.
“It's the emotional nourishment. It's a big hug.”
What is Pantone and how do they pick the colour of the year?
Pantone is a commercial printing company that is most famous for its Pantone Colour Matching System (PMS).
Pantone colours are described by their allocated number (typically referred to as, for example, "PMS 130").
PMS colours are almost always used in branding and have even found their way into government legislation and military standards (to describe the colours of flags and seals).
Since 2000, the Pantone Color Institute has declared a particular colour "Colour of the Year".
Twice a year the company hosts a secret meeting of representatives from various nations' colour standards groups.
The meetings are always held in a European city.
After two days of presentations and debate, they choose a colour for the following year.
For example, the colour for summer 2013 [Emerald] was chosen in London in the spring of 2012.
The New Jersey-based company’s choice is based on socioeconomic conditions, fashion trends, new technologies, as well as new trends in the realms of lifestyle, art, music, travel, and of course, social media.
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