Pretty Little Thing praised having petite AND curvy models wear dress

Twice as nice! Shoppers praise Pretty Little thing for using TWO models with different body types to showcase the same party frocks designed by Hailey Baldwin

  • Pretty Little Thing shoot features size 6 model and size 18 model in same dresses
  • The women stand side-by-side, showing how garments fit different body types 
  • Campaign is promoting a new range designed with model Hailey Baldwin 
  • Retailer is latest to be praised for encouraging body positivity in recent months 

Pretty Little Thing has been praised for using two models with different body types to showcase its latest collection of party frocks.

Campaign shots for the new range, designed in collaboration with model Hailey Baldwin, feature snaps of a size 6 model and a size 18 model posing side-by-side in the same dress.

The images are designed to show customers how each garment fits women of different sizes.

Shoppers were quick to praise the move, with one posting: ‘Finally they’re doing something fantastic and not just aiming at one type of blogger love this.’ 

Pretty Little Thing has been praised for using two models with different body types to showcase its latest collection of frocks. Pictured, the size 6 and size 18 models side-by-side

Campaign shots for the new range, designed in collaboration with model Hailey Baldwin, show how each garment fits on women with different body types, pictured 

The move has won praise from customers, who congratulated the brand on promoting a more diverse idea of beauty. Pictured, the stunning models don 70s-inspired frocks for the shoot

One tweet praising the decision has racked up more than 77,000 likes and hundreds of comments. 

Pretty Little Thing is the latest retailer to show their clothes on a range of body types, following the lead of labels like Mod Cloth, Express and Madewell.

The launch forms part of Pretty Little Thing’s #EveryBODYinPLT campaign.  


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One excited user tweeted: ‘Love it. Love it all. Love the clothes, love the idea, love the models. Love it. @OfficialPLT.’

Another added: ‘This is fantastic! Bc we come in all shapes & sizes. Love it!!’ 

However others felt there was still more that could be done for diversity.

Rob wrote: ‘It’s a great idea we need it for men also because I don’t look like I go to to the gym every day and night I’m a 3 day person lol more like this guy here.’

Twitter users heaped praise on the retailer as it becomes the latest to diversify its models

Ale added: ‘I wish there were middle models for us girls who are neither that skinny or that plus size.’ 

Kitty tweeted: ‘Wouldn’t it be great if websites had the ability to let you select size/height/weight/skin tone etc and all of the images reflect your options. 

‘Then I can see what the clothes look like on a short chunky pale girl and someone else can see it on a tall slim dark skinned girl.’

A number of retailers have been praised for showing real women advertising their clothes in recent months.

Pretty Little Thing are the latest retailer to show their clothes on a range of body types alongside Mod Cloth, Express and Madewell. Pictured, the models rock a silver dress

Back in June, a photo of a Boohoo model with visible stretch marks went viral after the brand was praised for not turning to photoshop.

The picture went viral after it was posted on Facebook by a shopper who wrote: ‘This is what girl power is all about’.

Thousands of women shared the image, with one declaring that Boohoo deserves a ‘standing ovation’ for showing ‘real’ women rather than perpetuating unrealistic expectations.    

Others felt there was still more that could be done and requested another sized model in the middle. Meanwhile one male customer said he would like to see diversity in men’s clothing

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