Vodafone releases iChristmas ad featuring ice -skating Martin Freeman

Christmas on ice! Vodafone’s festive advert features a VERY impressive figure-skating routine from Love Actually star Martin Freeman

  • Humorous campaign sees Freeman’s character arriving at family gathering 
  • He is left panicked when Aunty Sue arrives, as he hasn’t got her presents
  • After his new girlfriend Clare saves the day, he decides to jump for joy in ice rink

Vodafone has joined the battle for this year’s best Christmas advert – launching a new campaign featuring Martin Freeman doing a very impressive figure-skating routine.

The humorous advert, entitled Gliding Through Christmas, begins with the Love Actually star arriving at a family gathering along with girlfriend Clare, who was his love interest in last year’s campaign.

However, he is left panicked when Aunty Sue turns up unannounced, as he hasn’t got her a Christmas present. 

Luckily, Clare saves the day by buying a present off her mobile phone – leading to Freeman’s character jumping for joy in the ice rink.

Vodafone has joined the battle for this year’s best Christmas advert – launching a new campaign featuring Martin Freeman doing a very impressive figure-skating routine  

In the campaign, Freeman’s character is reunited with his love interest from last year’s Christmas advert (left)

Vodafone has joined a host of other companies in launching its Christmas advert so far this month, with the campaign set to air for the first time tonight.

Currys PC World kicked off proceedings with its festive offering last week, with Aldi, Waitrose, Asda and Tesco quickly following suit. 


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Freeman starred in Vodafone’s Love Actually-inspired Christmas campaign last year, which saw his character falling for a mystery brunette on a train platform – as she watched the movie It’s a Wonderful Life.

The pair locked eyes as Freeman quoted the famous line ‘I’ll give you the moon, Mary’, to which the woman replied: ‘I’ll take it. Then what?’

After she saves the day by buying his aunt a Christmas present, Freeman’s character decides to jump for joy in the ice rink

Freeman’s character was left panicked when his Aunty Sue (second from left) arrived at a family gathering unannounced 

Freeman has starred in a number of previous Vodafone campaigns, including last year’s Christmas advert 

The Hobbit star then began talking to her about the dangers of burning through her data if she watches movies on her phone.

After eventually getting on the train, he berated himself for bringing up mobile phone data, before the mystery woman appeared at the window with her phone number at the end of the heartwarming advert.

Freeman has starred in a number of previous Vodafone campaigns, including one in which he plays a bumbling wedding guest.

Last month, a Vodafone TV advert featuring the Hobbit star hopelessly trying to leave a mobile phone contract has been banned for ‘misleading’ customers into thinking they could leave their contracts at any time. 

The ASA said the ad gave the impression that Freeman’s character was wanting to leave a contract that had been in place for some time, but the service guarantee only applied to the first 30 days of a new deal.    

 Last year’s Christmas campaign saw Freeman’s character falling for a mystery brunette on a train platform – as she watched the movie It’s a Wonderful Life 

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