Little Dalyla Carroll clutches a cuddly toy as she recites the lyrics to a chilling tune she heard on the internet after images of bug-eyed Momo went viral.
Staring vacantly at the camera, she sings: "Momo, Momo, Momo's gonna kill you. If you see her in the hallway she will kill you."
Mum Michelle then warns other parents about the trend being picked up by youngsters from YouTube.
She says: "This is my six-year-old daughter… that knows all the words to the song because she has seen it on YouTube.
"So we just want to let everybody know that this is not real and tell your children not to listen."
Is the Momo Challenge a hoax?
The creepy face of a Japanese sculpture was hijacked and spread on WhatsApp – reportedly with instructions enticing children to perform a series of dangerous tasks including self-harm and suicide.
In recent days police and schools have issued warnings about the challenge arriving in the UK and a number of parents have said their children have been exposed to it.
Commons Leader Andrea Leadsom even told MPs the Government is "extremely concerned" about it.
But confusingly UK charities and internet experts have suggested the challenge is a hoax.
The Samaritans and the NSPCC said there is no confirmed evidence anyone has come to physical harm.
And YouTube claimed: "We have found no evidence of videos showing or promoting the Momo challenge on YouTube."
While it appears the challenge itself may not have reached Britain, sick copycats have been traumatising children by splicing a ghoulish video of a bug-eyed girl into Peppa Pig cartoons and Fortnite gameplay footage.
Shaken Michelle, from North Carolina, US, then asks Dalyla: "We know Momo can't hurt you, right?"
But shockingly, the parent has to reassure her child that the character is made up after she says: "If you see her at 3am just ignore her, just get a knife a kill her."
Schools across the UK have issued warnings to parents about the "dangerous" Momo pop up that is understood to be appearing during YouTube clips popular with kids – like Peppa Pig and Fortnite.
Parents have reported their kids connecting with Momo on WhatsApp and receiving instructions for them to harm themselves and others.
SAFETY NET: How to keep your child safe online
The Internet can be an amazing tool to help children learn and play.
But with the digital world changing all the time, how can you make sure your child is safe?
Set up parental controls
- Parental controls can be used to block upsetting or harmful content, control in-app purchases or manage how long your child spends online
- The filters can help control what time of day your child can go online, and to stop them from downloading apps they are too young for
Talk to your children
- Have regular conversations about what your child is doing online
- Explore sites and apps together
- Talk about what personal information they should share online
- Create a family agreement about what behaviour is appropriate when they are online
Do your research
- Check through websites your child will use through the Net Aware
- Change privacy settings and turning off location sharing
If you need help now, you can phone experts on the free NSPCC & O2 helpline 0808 800 5002
The trend centres around the disturbing image of a woman with grotesque features and bulging, black-ringed eyes.
Northolt Community Special School in Hull, East Yorks, issued a warning to parents today after pupils were reportedly targeted on YouTube.
The school said: "We are aware that some nasty challenges (Momo challenge) are hacking into children's programmes.
"Challenges appear midway through Kids YouTube, Fortnight, Peppa pig to avoid detection by adults.
"Please be vigilant with your child using IT, images are very disturbing."
FOR KIDS: How to say no
It can sometimes be hard to stand up to your friends, so Childline offers the following tips on how to say no:
1) Say NO with confidence:
Be assertive. It’s your choice and you don’t have to do something which makes you feel unsafe or uncomfortable.
2) Try not to judge them:
By respecting their choices, they should respect yours.
3) Spend time with friends who can say ‘no’:
It takes confidence and courage to say no to your friends. Spend time with other friends who also aren’t taking part.
4) Suggest something else to do:
If you don’t feel comfortable doing what your friends are doing, suggest something else to do.
Any child worried about peer pressure or online worries can contact Childline on 0800 1111
- To contact NSPCC, you can call the helpline on 0808 800 5000 or children under 18 can call 0800 1111
- If you are affected by any of the issues raised in this article, the Samaritans can be contacted on 020 7734 2800
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