Meredith shuffled the deck inside its publishing operations as it continues to dismantle the ad-selling structure it inherited from Time Inc.
Time, when it was still trying to reinvent itself, had wiped out the publisher title on individual titles in favor of selling across broad advertiser-oriented categories like autos, pharmaceuticals, food and tech.
In Thursday’s moves, TV veteran Bruce Gersh, president of Meredith’s Entertainment Group, relinquished oversight of the magazine publishers’ ad sales efforts to Carey Witmer, who becomes the EVP-group publisher of Meredith’s Entertainment Group, which includes People, EW and People en Español.
Witmer is based in NYC and Gersh remains based in LA, where he tries to develop new revenue streams for projects such as People TV, an over-the-top network.
In other changes, Mark Josephson becomes SVP, group publisher, adding responsibility for Allrecipes, EatingWell and Rachael Ray Every Day, while continuing to oversee the red-hot Magnolia Journal as well as Parents and Midwest Living. He reports to Meredith Magazines President Doug Olson.
Meredith continues to embrace the publisher title as Karla Partilla becomes VP-publisher of Rachael Ray Every Day, David Ginsberg becomes publisher of Allrecipes, reporting to Partilla, and Family Circle publisher Lee Slattery is promoted to group publisher and adds oversight of Health.
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