The ‘New Rules’ singer gives her fans a chance to copy her looks ‘that reflect strength and fearlessness.’
Dua Lipa is bringing her style to the masses with a collection she co-created with hot new brand /Nyden.
Dua has fast become one of the most exciting names in music, and as well as her catchy pop tracks, like “New Rules”, the 22-year-old is often lauded for her fashion sense.
Channelling a ’90s cool girl vibe in her onstage outfits, Dua is now giving fans the chance to emulate her style.
“My first love is music, but fashion also plays an important role in my life because I believe it’s so vital to self-expression,” the singer said in a statement. “I look for clothes that reflect strength and fearlessness, but also match up to today’s fast pace. So I’m excited to be co-creating with /Nyden on my designs – it’s going to be a collection that’s completely suited to me, both onstage and off, and for my fans.”
“What I really liked about working together and collaborating with /Nyden is the fact that they allowed me total creative leeway to create things that I wanted; to make something that I would want to wear, things that I think my fans would really like,” she added to British Vogue. “I just loved that creative freedom.”
Millennial targeted brand /Nyden, owned by H&M, dropped its first line in April. The name comes from Swedish words, “ny” and “den,” meaning “new” and “it”, with the slash symbolising the label’s co-creation ethos.
Other stars who have already been announced as co-creators include Swedish actress Noomi Rapace, tattoo artist Doctor Woo and footballer Jerome Boateng.
“Dua is one of the most renowned pop artists in the world today. Her strong and fierce attitude, not to mention distinctive style, make her a perfect fit for the /Nyden tribe and philosophy,” said /Nyden creative director Stina Force. “Dua’s inspiring outlook and style is why we have chosen to work with her and co-create multiple collections.”
Dua will be co-creating four drops in total, with the first one slated to drop in the fall.
Source: Read Full Article