Get the First Look at Rihanna’s New Lingerie Line
The ‘Diamond’ hitmaker takes to Instagram to share a picture of her donning a sexy pink lingerie from her Savage X Fenty collection.
R&B beauty Rihanna has teased fans online by modelling a piece of lingerie from her forthcoming intimates collection. The “Diamonds” hitmaker recently announced plans to launch Savage X Fenty, and on Tuesday, April 24, she revealed the underwear range would hit retailers next month as she debuted the first full look in a see-through white and red ensemble.
“bet ya didn’t know it’s #nationallingerieday,” she captioned the promo image. “got a lil treat for my ladies (sic)…. #SAVAGEXFENTY is coming to you worldwide on MAY 11th!! Exclusively on SAVAGEX.com !!”
– bet ya didn’t know it’s #nationallingerieday ? got a lil treat for my ladies…. #SAVAGEXFENTY is coming to you worldwide on MAY 11th!! Exclusively on SAVAGEX.com !! Head there now to peep the live countdown ⏱
Rihanna had previously titillated followers of the brand’s new social media page by giving them a glimpse of a pale pink and cream bra she wore for a sultry Instagram Story post on Friday, April 20. She also shared a brief ad for the line with fans, and captioned it, “we bout to light this up sis!! … introducing @SAVAGEXFENTY lingerie coming soon.”
It’s the singer’s latest venture outside of her music career. She has also tasted huge success with her Fenty Beauty brand since its launch in September last year and recently expanded her empire by adding Italy and Saudi Arabia to its retail markets.
Rihanna isn’t the only star moving into the underwear world. Kim Kardashian is said to be developing her own lingerie and shapewear range with bosses at the same company that launched her sister Khloe Kardashian‘s Good American denim brand. The reality TV beauty, who has her KKW Beauty line too, reportedly plans to unveil the pieces by the end of year.
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