Kate Moss’ daughter Lila makes her modeling debut

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When I met @lilamoss for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family. At just 6 years old, Lila’s strong character, demeanor and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July is the last time I saw Lila when Kate brought her to the set of our @marcbeauty campaign shoot with @davidsimsofficial. It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis’ Spring/Summer 1993 Grunge Collection. Kate and I became very close after the Grunge Collection and remain lifelong friends (much of which is very well documented!). When Lila came to NYC to work with us in July to be the face of our latest beauty campaign it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio with @davidsimsofficial, @kegrand, @guidopalau, @dianekendal and @katemossagency. It is with great pride and a full heart that I share this (first) image from our shoot with the incredible @lilamoss in her first ever campaign for @marcbeauty. Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully. Thank you, Lila, for being a part of this extremely special project and thank you, @katemossagency and @jeffersonhack for allowing us the privilege to work with your beautiful daughter. Love, Marc

A post shared by Marc Jacobs (@themarcjacobs) on

View this post on Instagram

When I met @lilamoss for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family. At just 6 years old, Lila’s strong character, demeanor and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July is the last time I saw Lila when Kate brought her to the set of our @marcbeauty campaign shoot with @davidsimsofficial. It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis’ Spring/Summer 1993 Grunge Collection. Kate and I became very close after the Grunge Collection and remain lifelong friends (much of which is very well documented!). When Lila came to NYC to work with us in July to be the face of our latest beauty campaign it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio with @davidsimsofficial, @kegrand, @guidopalau, @dianekendal and @katemossagency. It is with great pride and a full heart that I share this (first) image from our shoot with the incredible @lilamoss in her first ever campaign for @marcbeauty. Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully. Thank you, Lila, for being a part of this extremely special project and thank you, @katemossagency and @jeffersonhack for allowing us the privilege to work with your beautiful daughter. Love, Marc

A post shared by Marc Jacobs (@themarcjacobs) on

View this post on Instagram

When I met @lilamoss for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family. At just 6 years old, Lila’s strong character, demeanor and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July is the last time I saw Lila when Kate brought her to the set of our @marcbeauty campaign shoot with @davidsimsofficial. It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis’ Spring/Summer 1993 Grunge Collection. Kate and I became very close after the Grunge Collection and remain lifelong friends (much of which is very well documented!). When Lila came to NYC to work with us in July to be the face of our latest beauty campaign it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio with @davidsimsofficial, @kegrand, @guidopalau, @dianekendal and @katemossagency. It is with great pride and a full heart that I share this (first) image from our shoot with the incredible @lilamoss in her first ever campaign for @marcbeauty. Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully. Thank you, Lila, for being a part of this extremely special project and thank you, @katemossagency and @jeffersonhack for allowing us the privilege to work with your beautiful daughter. Love, Marc

A post shared by Marc Jacobs (@themarcjacobs) on

Lila Moss is the new face of a major beauty campaign.

Following in mom (and manager) Kate Moss’ footsteps, the 16-year-old stars in Marc Jacobs Beauty’s latest campaign. The brand announced the news on Thursday via Instagram with a photo of the young model wearing dramatic purple eyeliner.

The designer himself shared the same image, along with a sentimental caption. “Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined,” Jacobs wrote.

Jacobs recalled meeting Lila for the first time when she was just six years old, and called Kate Moss his “lifelong friend.” He also said that working with the iconic model’s lookalike daughter was “surreal.”

“When Lila came to NYC to work with us in July to be the face of our latest beauty campaign it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio,” he wrote.

The designer is famous for giving celebrity offspring their big breaks in the style business: Marc Jacobs Beauty cast Kaia Gerber in her first campaign when she was 15, and Kendall Jenner made her foray into high fashion on the Marc Jacobs runway in 2014.

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