Kim Kardashian is reportedly expanding her empire by launching a lingerie and shapewear line. The “Keeping Up with the Kardashians” star has been bolstering her brand with a number of ventures, including her hugely successful make-up line KKW Beauty, and according to TMZ, she has also been working on a lingerie, intimates and shapewear line in recent months.
The unnamed collection is expected to retail at affordable prices for fans, and the 37-year-old is said to be involved in every aspect of developing the collection. She is reportedly working with bosses at the same company that launched her sister Khloe Kardashian‘s Good American brand, which debuted in October 2016, with plans to launch the underwear pieces by the end of year.
Kardashian has yet to comment on the new business endeavour, but news of the reported shapewear collection comes after Kim and her sisters Kourtney Kardashian and Khloe Kardashian announced they were closing their DASH boutiques in Los Angeles and Miami, Florida. The New York shop closed in 2016.
“We’ve loved running DASH, but in the last few years we’ve all grown so much individually,” Kim said. “We’ve been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it’s time to move on.”
The Kardashian sisters opened the shops in 2006.
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