Want to make money in the 21st century? Follow in the footsteps of the likes of Harry Kane and Dele Alli.
No, don’t become a Premier League footballer, switch on the Playstation or Xbox, fire up Fortnite and stream your sessions on Twitch to millions upon millions of avid viewers from all around the world.
For the initiated, Fortnight is THE entertainment of choice for almost all gamers at the moment – an epic sandbox survival video game where you take on other players in almighty battles, while Twitch is like a live Youtube.
Fortnite has already had a massive impact on football, from Alli and fellow Tottenham teammate Eric Dier streaming their antics live, while Antoine Griezmann took an emote from the game to ‘take the L’ after scoring in the Europa League final.
But how has it gone from just another disk in the console to an outright sensation?
Well thanks to people like Ninja.
Who is Ninja? Well all is explained here…
Who is Ninja?
Ninja is the nickname given to 26-year-old Twitch streamer Tyler Blevins.
Blevins, a professional gamer, has built up his audience competitively playing classics such as Halo and Fortnite precursor PlayerUnknown’s Battlegrounds, before effectively becoming the face of Fortnite on the internet.
Why him rather than the hundreds, if not thousands, of other players publishing their exploits?
Well he is prolific in both his schedule and his game action, with streams played live for hours at a time almost every day and quite frankly he is blooming good at it – in March he broke the record for the most kills in mode Duos.
His popularity shows now signs of slowing either, despite a racism controversy where he used a racial slur while rapping, with 1.4million new followers in the last month on Twitch, that takes him to well over seven million overall – almost 200,000 of them paid subscription.
He also boasts 2.11 million followers on Twitter and another 11.5million subscribers on Youtube.
What footballers does he know?
Alli is a massive fan of the game, bring the Floss Dance to the Premier League as a celebration.
The England international has been known to pop onto Twitch to share his gameplay with his fans.
But earlier this month, Ninja joined him, and Tottenham teammates Kane and Kieran Trippier on a mega stream with over 140,000 tuning in for the show.
It isn’t just footballers either, rapper Drake played with Ninja in front of 230,000 viewers – with the Canadian donating $5,000 to charity for losing.
He has also rubbed shoulders with Hoolywood elite such as Bradley Cooper.
How much is he worth?
Ninja has previously confirmed, in an interview with CNBC, that he earns over $500,000 every month from his Twitch account.
That is before the cash he can pull in from his Youtube channel and any sponsorship and brand deals he can secure.
An estimate from Coed have him with a net worth of $3.5million, and that will only skyrocket as he continues to pile in the views and subscribers.
How does he make so much money?
While it is free to watch on Twitch, viewers are able to subscribe from £4.99 a month, with in Ninja’s case that includes a series of added benefits.
These include; a supporting community member, 50 custom ninja emotes, gain loyalty badges by your name, no ads for subscribers, ability to post clips.
Twitch then pay Ninja $3.50 from each payment, with the gamer having 200,000 spending money each month, others can donate if they don’t want to commit.
Via Youtube he will gain money from advertising.
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