Piers Morgan brands GMB producers ‘pathetic and gutless’ after he was taken off-air during awkward stand-off and is forced to apologise for swearing
- The 54-year-old challenged producers to take him off-air for 20 seconds during the show to see if the ratings would fall
- Producers bit the bullet and put up a ‘technical difficulties’ test card for 12 seconds before removing it again
- Piers criticised them for not doing the full 20 seconds calling them ‘pathetic and gutless’
- He also repeatedly used the word ‘a**e’ while talking about naked protesters storming Parliament, saying it was no worse than saying ‘bum’
- But in the end, he was forced to apologise for causing offence
- On Tuesday. after the show, Piers tweeted: ‘Yesterday’s BAFTA-nominated @GMB smashed our all-time ratings record: 25.3% audience share, peaking at 34%’
- Piers joined the show in 2015 and in 2017, it was reported that the amount of viewers who watch the show had surged by 10%
Piers Morgan was clearly feeling in a very cheeky mood on Tuesday morning’s filming of Good Morning Britain.
The 54-year-old branded his producers ‘pathetic and utterly gutless’ during an awkward stand-off which saw him get taken off the air for 12 seconds – upon his own request.
Moreover, the outspoken presenter was forced to apologise for repeatedly swearing, after he insisted the word ‘a**e’ was fine to use and was no worse than saying ‘bum’.
Oh dear: Piers Morgan branded GMB producers ‘pathetic and gutless’ after he was taken off-air during a stand-off on the show on Tuesday
The trouble first started when bosses played what Piers deemed to be a ‘boring’ sound effect while Laura Tobin presented the weather.
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Piers said: ‘It’s the trouble with the director, he is going a bit rogue. Lashing out at our meteorologist expert – we need to put him back in his box.’
He then dared producers to take him off air for 20 seconds, insisting that they would lose viewers if they did so.
Naughty: Piers had dared producers to take him off air for 20 seconds, insisting that they would lose viewers if they did so, but they only managed to do it for 12
Susanna, 48, had said that she thought the producer was in charge and Piers contested it saying: ‘He thinks he is, he thinks he is.’
He continued: ‘See how many ratings you get with your test card.’
At first, producers didn’t rise to it, but Piers goaded them further, saying: ‘You see, no power. He doesn’t dare do it.’
Unfazed, Piers said: ‘Leave it up for another 20 seconds, go on. See how difficult this gets. Go on, go on. Leave it up there. Now you’re actively costing us viewers’
As soon as the card came down, Piers said: ‘You blinked. You see? There you go, how long was that for? 12 seconds before you blinked. Pathetic, utterly gutless’
But that was enough and producers decided to play him at his own game and put the ‘technical difficulties’ test card up for 12 seconds.
Unfazed, Piers said: ‘Leave it up for another 20 seconds, go on. See how difficult this gets. Go on, go on. Leave it up there. Now you’re actively costing us viewers.’
As soon as the card came down, Piers said: ‘You blinked. You see? There you go, how long was that for? 12 seconds before you blinked. Pathetic, utterly gutless.’
In trouble again: Piers was also told off for repeatedly saying the word ‘a**e’ while discussing the naked protesters who invaded Parliament
Stop right now! Susanna tried to place her hand over Piers’ mouth during his rant
After the show, Piers may have had a point to prove as he tweeted a picture of himself and Susanna and wrote about how well the show was doing.
He penned: ‘BREAKING NEWS: Yesterday’s BAFTA-nominated @GMB smashed our all-time ratings record: 25.3% audience share, peaking at 34%! Thanks for watching.
‘Even @susannareid100 may crack a smile when she hears about this.’
TV anchor Piers obviously feels he can do no wrong on the show. In 2017, it was reported that viewers had increased by 10% after he joined the ITV show in 2015
At the time, Piers said the rival BBC Breakfast news show must be feeling threatened.
He said back then: ‘I am encouraged by our share of the audience which has got right into them and we have rattled them. They are rattled for the first time in quite a few years and that is quite pleasing.’
Time to celebrate: After the show, Piers tweeted about the show’s impressive ratings – just to make a point
‘I am very competitive, if there are two snails going up the window I would bet with you and I would want my snail to win, I don’t go into these things to lose.
‘I think we are more entertaining and provocative. So if you want opinionated fare in the morning there is only one place to go, if you want solid and dare I say it, predictable fare, you can tune into Dan.’
He also shared a photo of himself with his female co-hosts, writing: ‘Piers’s angels… with one miserable devil. @CharlotteHawkns @susannareid100 @Lauratobin1.’
Line-up: He also shared a photo of himself with his female co-hosts, writing: ‘Piers’s angels… with one miserable devil. @CharlotteHawkns @susannareid100 @Lauratobin1’
Credit where credit’s due: The cheeky chappy also thanked a viewer online, who praised his presenting efforts
The cheeky chappy also thanked a viewer online, who praised his presenting efforts.
The viewer had written: ‘Well like him or not, I am 50 and breakfast tv has always been dull and boring.
‘But with @piersmorgan and @susannareid100 at the helm you just never know what’s going to happen, and yet still they tell us the news in a way that gets the point across..’
Meanwhile, Piers was also told off for repeatedly saying the word ‘a**e’ while discussing the naked protesters who invaded Parliament over Brexit.
Susanna had said to him: ‘How are you allowed to say that?’
But Piers was sure there was no problem, with him replying: ‘I don’t think it’s that rude, is it? It’s no different to saying bum.’
Carrying on, Piers said: ‘They are, a bunch of a**es in parliament. I can’t say it? I’m being told I can’t say a**es.
‘Just popped out again. I’d like to apologise for anybody who was offended by the use of the word a**e.’
Causing a stir: Semi-naked climate change protesters interrupted a Commons debate on Brexit on Monday as they stripped off in the public gallery
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