The Apprentice's Emma Browne is the first candidate to be FIRED

The Apprentice’s Emma Browne is the first candidate to be FIRED during the series premiere after the girls’ team lost out during Antigua challenge

  • The senior account executive insisted she had ‘no regrets’ following her short time on the show
  • The girls lost out to the boys’ team in the first task of the series
  • The candidates were tasked with creating a tour on the island of Antigua
  • Project manager Victoria bought Emma and sub manager Marnie back into the boardroom – with Emma ultimately sent packing
  • The Apprentice is on Thursdays on BBC One and BBC iPlayer

Emma Browne has become the first candidate eliminated from The Apprentice.

The series kicked off the 17th edition of the programme on Thursday evening and has already said goodbye to one contender following a tour challenge based in Antigua.

The senior account executive insisted she had ‘no regrets’ following her short time on the show after Lord Sugar booted her off for being disruptive in the team. 

You’re fired! Emma Browne has become the first candidate eliminated from The Apprentice 

Emma, who described herself as ‘extremely competitive’ and a ‘workaholic’, landed in the boardroom after the girls lost out to the boys’ team during the first task.

Despite her driven work ethic, it wasn’t enough to keep her as a prospect for Lord Sugar, as she was eliminated after just one week.

Emma’s team decided to flog catamaran tours to tourists on the Caribbean island, however they lost out to the boys’ team who created more revenue. 

Game on! The series kicked off the 17th edition of the programme on Thursday evening and has already said goodbye to one contender following a challenge based in Antigua 

Losers: Emma, who described herself as ‘extremely competitive’ and a ‘workaholic’, landed in the boardroom after the girls lost out to the boys’ team during the first challenge

Self-confessed ‘James Bond’ of business Joe Phillips took on the role as Project Manager for the boys’ team leading a rum tasting and historic site tour, while the girls opted for snorkeling and a pottery class. 

The girls team hit Pigeon beach to try to tout their $135 tickets but struggled to get sales as the location was deserted, with the girls squabbling after Emma and Shazia had pitched different places.

Meanwhile the boys managed to rack up trade in the centre of Antigua and sold all of their 16 tickets. 

Ambitious: Self-confessed ‘James Bond’ of business Joe Phillips took on the role as Project Manager for the boys’ team leading a rum tasting and historic site tour

Claude Littner was unimpressed when the girls took their customers to a picturesque bay but decided to entertain them with teaching them a hip-thrusting dance. 

In the boardroom, the businessman told Lord Sugar: ‘It was a sight to behold’. 

Over on the boys’ team Gregory Ebbs impressed Karen Brady as he reeled off his historical knowledge during the tour. 

Doing well: The boys managed to sell all of their 16 tickets and even got tips 

The two teams then tried to ramp up earnings by selling ceramics and bottle of rums, before heading to the boardroom. 

After failing to impress, the girls had to face Lord Sugar in the boardroom, with Emma ultimately being the one to pack her bags.

The girls’ team made $487.50 once costs were taken off while the boys nearly doubled their earnings with $989 profit – $75 of which were tips.   

Getting off to a bad start: The girls team hit the beach to try to tout their $135 tickets but struggled to get sales as the location was deserted

Gift of the gab: The boys managed to rack up trade in the centre of Antigua

Project manager Victoria bought Emma and sub manager Marnie back into the boardroom – with Emma ultimately sent packing. 

Lord Sugar said he didn’t want to put with disruption within teams and so she had to go.  

Following her exit, Emma insisted during an interview that she ‘applied because of my outstanding and profitable business idea.’

Out at sea: Claude Littner was unimpressed when the girls took their customers to a picturesque bay but decided to entertain them with teaching them a hip-thrusting dance

History buff: Over on the boys’ team Gregory Ebbs impressed Karen Brady as he reeled off his historical knowledge during the tour

However she appears to be leaving the show bearing no ill feeling, as she revealed  the experience ‘was positive as can be’. 

She said: ‘Everyone’s there for the same reason so naturally, there were clashes etc but there were absolutely no hard feelings at all.’

Emma, from County Kildare, has over five years of hands-on sales experience and previously said she wanted to win tasks by being honest about her opinions.

Battling it out: Marnie was taken back into the boardroom by Victoria for poor sub team leadership 

Reflecting on her experiences since being voted off, she said: ‘It was a little bit more intense than I expected, but nothing there’s nothing like a bit of pressure.’

‘Watching at home, you only see an hour, but it’s completely cut down. So that’s obviously one of the biggest things, because I would have thought from watching at home ‘that’s an hour and that’s it,’ but in reality, it’s filmed across hours upon hours.’

Despite being fired first by the business veteran, Emma said she still admires Lord Sugar the most out of the advisors on the show.  

Celebrations: The girls’ team made $487.50 once costs were taken off while the boys nearly doubled their earnings with $989 profit – $75 of which were tips

She said: ‘If he had been there during the task his opinion could have been completely different, but I suppose that he’s made his decision from other people’s judgments.’

Emma believes she shouldn’t have been the first to go, due to the fact she got the most sales in her team and voiced that the beach wasn’t a good location for sales. 

She said: ‘I brought a lot of energy to the girl’s team which I think was seen as well and highlighted. I am a very positive person, and I remained positive throughout.’

Revealing her plans now her Apprentice journey is over, she said: ‘Hopefully I have my business up and running by next year. 

‘I’m actively looking for investment still so any investors out there, I’d love for them to get in contact. I have a really strong business plan that I’d love to get set up and running. If I get investment or not, I’m going to do it.’

Insisting there are no regrets from her experience, she said: ‘Yes, I absolutely don’t regret doing it. I think if you want to go for it, go for it 100%. I’m not going to be a sore loser, I put myself forward and someone had to go. I’m not painful about it.’

The Apprentice is on Thursdays on BBC One and BBC iPlayer.

The quest is on! The Apprentice is on Thursdays on BBC One and BBC iPlayer

THE APPRENTICE 2023: MEET THE CANDIDATES

AVI SHARMA

Occupation: City banker

Location: London

Key info: Youngest candidate and believes that Lord Sugar’s investment will get him out of the “rat race” of city banking

He says: ‘Some say I’m delusional, I prefer the term optimistic.’

DANI DONOVAN 

Occupation: Hair salon owner

Location: Hertfordshire

Key info: Believes she deserves to win the programme because her business fills a ‘huge gap’ in the market, saying: ‘It baffles me that no one has done it yet!’

She says: ‘I think I’m a different kind of business owner, someone who is a lot more relatable to people.’

EMMA BROWNE

Occupation: Senior account executive

Location: County Kildare

Key info: Laser focused on making her unique business idea a resounding success

She says: ‘I am disgustingly competitive. I will go to any lengths to win this investment.’

JOSEPH PHILLIPS

Occupation: Safari Guide

Location: Worcestershire

Key info: The “James Bond of the business world” with a degree in Zoology

He says: ‘If Lord Sugar wants to invest in a business to help save the ocean, one lip balm at a time, then I’m his guy.’

MARK MOSELEY

Occupation: Pest control company owner

Location: London

Key info: A former soldier who says he can ‘sell to anyone’ with the gift of the gab

He says: ‘If Lord Sugar doesn’t pick me, then he’s missing a trick.’ 

MEGAN HORNBY

Occupation: Sweet shop and café owner

Location: East Yorkshire

Key info: She says her business fills a gap in the market and has the potential to be nationally recognised.

She says: ‘I think that no matter what situation I am thrown into, I will always give one hundred percent truth, even if it’s hard to hear.’

ROCHELLE ANTHONY

Occupation: Hair salon and academy owner

Location: Bedfordshire

Key info: Describes herself as ‘tenacious, fierce and determined’ and says together with Lord Sugar they would be ‘an absolute force to be reckoned with.’

She says: ‘I’m always being compared to the Kim Kardashian of the business world because I’m doing business with a hint of glam.’ 

SHAZIA HUSSAIN 

Occupation: Technology recruiter

Location: London

Key info: Wants to champion a varied representation of diverse women in the world of business

She says: ‘I don’t need any friends in business. I am here to win this.’

SOHAIL CHOWHARY 

Occupation: Martial arts school owner

Location: Southampton

Key info: Raised in a council house and worked hard to create business and warns other candidates to be ‘wary’

He says: ‘I am calm and collected, but if they do come at me? I will bite and I will sting, and I will leave my mark.’

BRADLEY JOHNSON 

Occupation: Director of construction company

Location: North Yorkshire 

Key info: Self-made business that turns over half-a-million after being made redundant just four years ago

He says: ‘I have a business plan that will see us turn over seven figures after year three and who knows where else that could take us.’

 DENISHA KAUR BHARJ 

Occupation: Financial controller

Location: Leicestershire

Key info: Says she wants the investment opportunity because she wants to ‘be mentored by the best to be the best’

She says: ‘There’s only one Denisha Kaur.’

GREGORY EBBS

Occupation: Owner of an online antiques marketplace

Location: Shropshire

Key info: Previously worked as a professional cannon-firer in Malta

He says: ‘I would say, a willingness to try different things and not being afraid to be slightly different is one of my biggest strengths.’

KEVIN D’ARCY

Occupation: Accountant

Location: Dublin

Key info: Started his water sports equipment business during lockdown, whilst working in his job in the financial services

He says: ‘With Lord Sugar as my business partner, I know we can ride that wave into the UK and beyond…’

MARNIE SWINDELLS 

Occupation: Court advocate

Location: London

Key info: A gold medal-winning boxer and imaginative businesswoman

She says: ‘I deserve Lord Sugar’s investment because I have given my blood, sweat and tears to my business.’

REECE DONNELLY

Occupation: Theatre school owner

Location: Glasgow

Key info: Is determined to become the first Scottish candidate to secure Lord Sugar’s investment and claims to be the youngest CEO of a further education college in the UK

He says: ‘I’m here to prove that Scotland is filled with forward-thinking entrepreneurs and that we are not in fact a haggis-eating, kilt-wearing nation.’

SHANNON MARTIN

Occupation: Bridal boutique owner

Location: West Yorkshire

Key info: Is hoping to be the first business partner to bring Lord Sugar into the lucrative bridal industry.

She says: ‘Lord Sugar needs to be my next business partner, so I can make him millions.’ 

SIMBA RWAMBIWA

Occupation: Senior sales representative

Location: Birmingham

Key info: Is a self-confessed ‘perfectionist’ who says his business will improve the quality of people’s lives

He says: ‘If people can’t buy into you, they’ll never buy anything from you.’

VICTORIA GOULBOURNE 

Occupation: Owner of online sweet business

Location: Merseyside

Key info: Former flight attendant who started business in lockdown which grew into social media success

She says: ‘I’ve travelled all over the world and am not afraid to take on a challenge.’

 

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