Cult US beauty brand CYO has FINALLY been launched in the UK – and nothing costs more than £7.50

A CULT beauty brand from the US has finally launched in the UK – and nothing's more than a tenner.

CYO prides itself on its versatile range that allows products to double up as more than one product, and to be used to create adventurous and exciting looks.

CYO Rainbow Warrior eyeshadow palette, £7.50

Until late last year, it was only available in US chemists Walgreen, but you can now get it exclusively in Boots, too.

CYO pride themselves on being "hyper-functional", and even their name is up for interpretation.

They said: "We’re all about make-up your way and that doesn’t stop at the products, even our name is up to you. Create, Colour, Call It Your Own. Let’s Make It Up Together.

"CYO’s launch collection has daily makeup essentials covered and a bunch of on trend finds, too.

CYO Matte An Eyelid mate eyeshadow, £3.50


"New collections will be launched regularly. Mermaids, unicorns, rainbows… whatever’s next we’ll have it covered."

At the moment there are 200 products in the range, with prices starting from just £3.50 for an eyeshadow, going up to  £7.50 for a foundation or 12-shade eyeshadow palatte.

Unlike a lot of cheap make-up, all of CYO's products are cruelty free, and they pride themselves on using sustainable palm oil, too.

CYO Turn On The Light Illuminating Mixing Cream, £6

Their said: "The focus is on hard working products for an affordable price, so you can do what you do best: experiment, play, create and start all over again.

"Two-in-one lipstick and lip liners. Highly pigmented metallic eyeshadows that can be used as festival face paint.

"Illuminating mixing creams to use under, over or mix with your foundation. Dual ended highlight and contour sticks to sculpt & define."


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