Amazon ‘s now famous Prime Day sale is nearly here for 2018, and while there will be bargains galore, it is important to know whether some items are really worth the hype.
That’s why figuring out if a deal is really a deal can save you extra pennies (or pounds) in the long run.
The key to nailing Prime Day is researching beforehand. Compare prices, set a budget and look at similar spec items – especially tech goods – to figure out the best buy for your needs.
Amazon Prime – what is it and how to get it
Amazon Prime offers a plethora of services from same-day delivery to unlimited music, TV and films streaming, all for a set monthly fee.
The cost of an annual membership is £79 – either paid upfront with a one-off charge or by a £7.99 monthly fee which can be canceled at any time.
Shoppers can sign up to a 30-day free trial to take advantage of Prime perks, but must remember to set a reminder to cancel before the subscription ends – or risk being charged the full £79 annual fee.
During sale events Prime customers can enjoy 30-minutes exclusive early access to all Lightning Deals, so if you’re wanting to snap up some bargains before anyone else, getting a Prime account is a good idea.
What does Amazon Prime offer?
Unlimited one-day delivery on your Amazon orders in the UK
Unlimited video streaming of 15,000 TV shows and movies through Prime Video
Access to Amazon’s music library, with unlimited downloads and streams
Prime Photos for unlimited photo storage on Amazon Cloud Drive. You also get 5GB of cloud storage for other types of files.
Access to 800,000 free e-books
Borrow one of over 500,000 titles per month for free on any Kindle device
30-minute early access to Lightning Deals – including Prime Day.
Eager shoppers can check to see how prices have changed on the retailer’s site using a service like CamelCamelCamel . The tool tracks prices to see if products are regularly discounted or of you’re getting a genuine special offer. You can even plug it into your web browser to check automatically.
Amazon Prime Day
5 ways to win at shopping the Amazon Prime Day sale
If you are thinking about taking part, read these top tips from impartial price comparison site, PriceSpy , to help you snap up the bargains and be a winner during this year’s sale on July 16.
1. Check out the competition
Many shops try to be fair by comparing prices for you when they discount goods. But there is every reason to be sceptical of a shop’s own comparisons.
Shops quite clearly have a lot to gain by making the difference between the regular price and the sale price appear as large as possible.
The first thing you should do to check if an offer really is as good as it sounds is to suss out the competition. Is the same TV set available at an even better price elsewhere?
2. See through the ‘normal price’ bluff
Shops have another trick to get discounts to look bigger than they are. A known approach is to raise the price shortly before the sale and then compare the sale price to this elevated standard price.
The shop has a good chance of success if: a) you do not compare the sale price to a competitor’s price and b) you do not compare with what the product actually did cost in the past, before the shop did the ‘bluff raise’.
3. Compare the features
If you don’t know exactly what you want, it’s common to just buy up the biggest bargains during a sale. However you may not be getting the best deal.
A mobile phone for £200 may seem like a bargain, but if it has significantly poorer performance than a mobile phone for £400, you may be fooled.
Be sure to compare product features and characteristics of similar models. And go into sales with an idea of what you may want to buy – to avoid panic buying.
4. Preparation is key
The best chances of finding good a bargain comes from preparation. If you know in advance what you are interested in and have a rough idea of the price, you’re less likely to get carried away and buy the wrong thing during the sales event.
Create a wishlist of products and keep it updated with different prices you come across. Set price alerts to be notified as prices drop so you don’t miss the boat.
5. It’s not just gadgets
A lot of people still associate flash sales days with consumer electronics – TVs, tablets, mobile phones. This is no longer the case.
In fact, a diverse range of shops discount their products. Buying products out of season is a sure way to save money and discontinued seasonal products can also be given big reductions during flash sales days.
Amazon Prime Day deals
But how can I access the Prime Day sale?
Shoppers with Amazon Prime subscription will be able to take full advantage of the exclusive deals that are set to rival other major shopping events like Black Friday and Cyber Monday later in the year.
If you’re not registered, you can still take advantage of the offers by registering for the 30-day free trial . But if you choose to go via this route, remember to cancel your membership before the 30-day trial ends to avoid being billed the full £79 annual fee.
There are plenty of perks associated with Prime membership, including unlimited one-day delivery, streaming of 15,000 movies and TV episodes via Amazon Video , access to two million songs and 800,000 Kindle books – all for £79 a year or £7.99 a month.
You can read more what the premium subscription offers by reading our FAQ guide on Amazon Prime .
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