Holly Willoughby’s bubblegum pink £120 Hunza G swimsuit has already sold out – but ASOS has made a dupe for just £26

The 37-year-old This Morning presenter, famed for her trendy on-screen looks, posed by the pool, champagne in hand, in a bubble gum pink one-piece by Hunza G.

Sharing the snap with her 3.5 million Instagram fans, she wrote: “Right… time to put this down, say goodbye to all of this and get ready to say ‘hello’ to our brand new @thismorning studio tomorrow… see you on the sofa at 10:30am … swimsuit @beach_flamingo #hwstyle.”

The £120 classic swimsuit, which is made of super stretch fabric, and has a low-cut back, has since sold out online at Beach Flamingo.

It is available in a variety of summer colours, including peach, red, lime green, yellow and aqua.

And now, ASOS is selling a dupe of Holly’s look for just £26.

Crinkle High Leg Swimsuit, £26, ASOS

The 80s-inspired swimsuit, which comes in one-size only, is made out of stretch textured fabric, has a scooped neck, and a high-cut leg.

Holly and her co-host Phillip Schofield have been enjoying an extended Easter break.

Her sunny selfie comes on the same day as she revealed she would be following in actress Gwyneth Paltrow's steps and launching her own lifestyle brand called Truly.

Speaking to The Guardian's Weekend magazine, Holly revealed it will be both a lifestyle brand and a blog.

When asked if she was launching the new Goop, Holly laughed and reassured her fans that she won't be selling the same products for your nether regions as her US counterpart.

She said: "So the only things I’ve heard on This Morning about Goop, we had some sort of vagina steamer thing that you put on the toilet with herbs and stuff. As yet, on our list, there’s no vagina steamer."

Truly will also have a charitable foundation and a forum where people can chat.

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