Over on the east coast, most would consider New York City as “The Concrete Jungle”, however, in this instance, Russell Westbrook has dubbed said nickname for the title of Honor The Gift’s Spring 2022 collection, which is inspired by the founder’s childhood in the inner city of Los Angeles. Growing up in a city full of dreams, built on concrete served as the starting point for Westbrook’s dreams becoming his reality. He pays homage to the inner city of L.A. with the collection and campaign, and pays it forward by selecting native emerging photographers to produce the nostalgic campaign.
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