SHE'S faced with criticism from trolls on a daily basis thanks to having the UK's biggest eyebrows.
But Sammie-Jo Hailford opened up to her TikTok followers on Wednesday in a live video as she explained the reasons behind her unique look.
"I've started a beauty movement called BROWS and BROWS stands for Beauty Redefined or We Suffer," the 27-year-old explained.
"I talk a lot about mental health and the beauty industry and what it does to mental health and young girls and young boys and their self-esteem.
"I don't agree with the beauty industry, I don't believe what it teaches people.
"I'm here explaining to people and helping them grow their confidence to be themselves, not take judgement off anyone else, embrace their natural beauty, embrace the way they want to express themselves.
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"I'm here for no judgement and I help people daily on this app with my beauty movement that I started, and the brows are all part of that.
"It's all based around that."
Sammie-Jo continued to explain that the message she wants to put across is that she's constantly judged for having huge brows – and she doesn't want the focus to be solely on the brows themselves.
"Don't judge people by their image – have more about you to not be judging people purely because of their f**king image," she said.
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"It's more embarrassing you guys judging me because I have big black eyebrows than it is me wearing the eyebrows, but you don't understand that because you're fake and you're brainwashed into social conditioned behaviour and beauty standards that are not even real.
"They shouldn't exist, they're there to f**king steal your money and make you f**king mentally ill so that you want to look a certain way and behave a certain way."
Sammie-Jo first went viral on TikTok back in March, when she revealed that some people had gone as far as calling social services on her due to her eyebrows.
The mum first went viral on TikTok in March when she claimed trolls had called social services on her because of her appearance.
"People have said I shouldn’t be a mum and they are going to ring social services because of my eyebrows," she said at the time.
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"It gets really extreme on the internet. They can call social services because I have nothing to hide.
"My eyebrows don’t determine whether I’m a good mother or not.”
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