No sooner has Holly posted one of her daily #ootd posts than the dress/mini skirt/shoes she's wearing suddenly hits low stock and, like yesterday's Oasis dress, £52, sells out.
Forget midas touch, this is the Holly Willoughby effect.
Holly's secret weapon is celeb stylist Angie Smith, who already styles Rochelle Humes and Emma Bunton.
But Angie is very specific when it comes to Holly and the pair have developed some fail-safe style rules that you can apply to your own wardrobe…
1.Highlight your best feature
Holly knows the secret is to focus on what you do have, not what you don't and that means accentuating her waist is the best way to flatter her shape. She prefers dresses that are tailored to her figure and floaty fabrics that skim hips to show it off.
Look for ruffles that travel down the body or an asymmetric or fishtail hemline to elongate legs and look for darts in the fabric that will ensure a dress fits to your shape.
2. Shop for your lifestyle
"I would wear jeans myself at home but I would never in a million years think about wearing them on telly," says Holly, who prefers wide-leg trousers and midi pencil skirts for work.
Apply the same rules for daytime whatever your job and focus on emulating her silhouette with this season's simplest update: the high-waisted, wide-leg trouser.
3. Buy 'new classics' and re-work them
Holly wore her white pencil skirt six times in three months and has worn her black ankle boots (these are similar, £130, Jones The Bootmaker) with both her winter outfits and summer mini skirts.
If you don't have a wardrobe allowance like Holly, finding that one 'new classic' is an affordable way to update your closet this season.
4. Go for lesser-known labels
The high street is ace but there are new, affordable brands you should look out for that will ensure you aren't wearing the same outfit as your co-worker. Holly and Angie like championing new, under-the-radar labels like Finery and Sosander for something a little bit different.
5. Pick colours that lift your complexion
Holly has cool-toned skin and blonde hair, which is why you'll see her in lots of primary colours, especially reds and blues as they liven up her complexion.
Olive skin tones suit mustards, ambers and deeper tones while darker skin pops with bright jewel hues. Add to your wardrobe and expect compliments.
6. Set your print
The This Morning presenter likes her separates a certain way.
Patterns are either tops or bottoms but rarely together (unless it's a dress). This breaks up her figure and again, focuses on that clean, pulled-in waist.
7. Go nude
Much like the Duchess of Cambridge, Holly Willoughby is a big fan of nude shoe to elongate legs, lift and flatter.
But unlike Kate (who has to follow the royal protocol of close-toed shoes), Holly prefers a strappy sandal.
For those of us who actually have to walk to work, swap out for a nude block heel this season.
We can't all get cabs everywhere, Holls.
Holly Willoughby wore this skirt an unbelievable six times in three months.
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