EVERY MRS Hinch fan will know the Queen of Clean regularly posts on her Instagram Stories using her "Gretel" face filter.
And now, the Instagram star – aka Sophie Hinchliffe – has revealed why, explaining it's her "security blanket" against trolls.
Posting an Instagram Story yesterday without the filter, Sophie looked gorgeous and decided to explain to Hinchers why she uses the filter – which also edits her voice while speaking to the camera.
"People don't pull apart Gretel's appearance," she explained.
"Her voice, or anything at all! So she's like my security blanket!
"To post a picture of myself sends my chest into overdrive!
"Gretel helps me be who I am inside without worrying about people pulling me apart every day.
"Which sadly trolls do and I'm not strong enough for that just yet.
"I hope that makes sense guys."
Last month, the cleaning guru continued her pledge to name and shame vile trolls who made cruel comments about herself and beautiful baby Ronnie.
Sophie shared a series of negative comments she'd received online.
The nasty remarks included: "You're just a cleaner love", "Your house is boring and vile", "Get a life", "I hope you rot in hell", "Your face is a mess" and "You need to get off Instagram Hinch muppet".