Primark fans baffled as store launches summery new line just as temperatures plunge | The Sun

PRIMARK superfans are beyond confused as the popular high street retailer has launched its new swimwear line in the middle of winter.

It may be below zero in some parts across the UK, but that hasn't stopped Primark from dreaming about warmer days.


Fans of the bargain store have gone wild on TikTok after discovering the company has already started to sell bikinis, swimsuits and beach slippers despite it being freezing outside.

One of those to check out the latest additions at the store was Carla Kent, who claimed the colourful bits have inspired her to go on a holiday.

Whilst browsing around her Primark, the fashion and beauty enthusiast stumbled upon quite the collection of swimwear must-haves, including a rich green swimsuit for a tenner.

Amongst Carla's finds was also a stunning yellow bikini with the top for £7 and the sexy bottoms for just £2.50.

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If you're on the lookout for something to throw on then their beach shirts, available in green, red and white, can be bagged at £8.

For those after brighter hues, the bargain store has also designed on-trend bikini set in cheerful orange, red and turquoise green.

But whilst Carla was raving about the new range and tagged the store in her video, fellow fans of the retailer were slightly confused.

Many struggled to figure out why Primark was already selling swimwear, with one commenting: ''it's January.''

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Another was just as baffled, saying: ''It’s -4 outside.

''Primark knows we all need a holiday,'' someone else chuckled

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''DONT. NEED. ANYMORE. SWIMWEAR,'' a fourth added.

But if you're after some more cosy, winter-appropriate garments, then best plan a trip to Primark, as their new £16 oodie for couples is a must-have.

The retailer has been offering up some brilliant cosy bits this winter, already having sold some Oodie dupe products for individuals. 

However, they’ve now also begun selling a couple’s version, which can be purchased at their stores nationwide for £16. 

The Oodie-style product is made for two people to share and wear at the same time. 

Primark has called it the Double Snuddie and showed off what it looks like when two people get inside. 

The Double Snuddle has a long body big enough for two, as well as two hoops and an arm hole on each side.

The version shown off on Primark Liverpool’s TikTok is in a cute cherry pattern, but it’s thought to be available in other styles too.

Many quickly tagged their partners in the comments to show off the garment, suggesting they purchase one for themselves.

One person wrote to their other half: “Right so we’re getting one.”

Another said: “No questions asked we are buying this.”

“A double one? Primark this weekend then,” commented another fan of the product.

Others were divided and joked it could be a good way to get fighting children to make up with each other. 

A viewer said: “When your kids argue and you force them to spend time together.”

“Going to make my kids wear this when they fight,” another echoed. 

Those who weren’t sure what they thought of the product made their feelings clear in the comments section. 

A viewer commented: “I don't know how to feel.”

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Someone else who wasn’t a fan wrote: “I’d be so claustrophobic and annoyed.”

Primark has been selling their snuggle hoodies to customers since the summer to keep shoppers warm and cosy this winter. 

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