Some shampoos are just instantly recognizable. You’re walking through the store or browsing around online and bam, you see that pretty bottle that’s all over your Instagram feed. But a shampoo can’t just be known for packaging alone. To really get noticed, the ‘gram-friendly bottle needs to be filled with nourishing shampoo that does the damn job.
Amika’s The Kure Repair Shampoo — which is currently on sale for Amazon Prime Day — is both beautiful and effective. It does two key haircare jobs in one: It thoroughly cleanses the scalp, and it repairs damaged strands. It’s formulated with key ingredients, like hydrolyzed keratin that helps to improve moisture retention and repair damaged hair, avocado oil that’s full of proteins, plus several vitamins and amino acids that promote smooth, moisturized tresses.
The best-selling hair cleanser happens to come in a seafoam green bottle that’s become somewhat iconic in the beauty world. If you’re one to make a purchase based on packaging alone, you’ll be happy to know you can’t go wrong with this particular buy.
Shop now: $17 (Originally $22); amazon.com
The Kure Repair Shampoo is suitable for all hair types, whether that’s fine and thin or thick and hard to manage. What’s more, it’s gentle on color-treated hair and can actually help reverse the damage of harsh dyes. “Great product! My hair was so dry and damaged from bleach, [and] after two uses, my ends looked moisturized and felt smoother,” wrote one Amazon shopper.
For another, the Amika cleanser was the end to a long shampoo search. “I have tried a million different shampoos and conditioners… I received a sample of this [tempo-ecommerce src="https://www.amazon.com/amika-The-Kure-Repair-Shampoo/dp/B07H3GFG8G/ref=as_li_ss_tl?th=1&linkCode=ll1&tag=isprimeday2020amikathekureshampooethomas1020-20&linkId=14a8e6158d590a9d49817607e0a030a9&language=en_US" title="Amika The Kure Repair Shampoo" context="body"] from Sephora and it’s my new favorite,” they wrote. “I notice less damage, and softer and more manageable hair. Love it.”
Whether you’re looking for something to fix damage or to give you your silkiest hair yet, shoppers believe the Amika keratin shampoo can do it all — and they’re not alone. Tons of pros who work on hair all day, every day, have recommended it to their customers.
“The best shampoo I ever used! My hair salon recommended it after bleaching my hair,” said an Amazon reviewer. “My hair is so soft after applying just the shampoo. It doesn’t make my hair sticky afterwards, either. And it smells sooo great for a long time. I definitely recommend it!”
To experience the silky magic for yourself, shop Amika’s The Kure Repair Shampoo for $17 while the six-hour sale lasts and run into that bottle every time you step in the shower.
See What Else to Shop on Prime Day 2020
- The Shaping Jeans Oprah Said Make Her ‘Look and Feel One Size Smaller’ Are Already on Sale for Prime Day
- This Skin-Lifting Moisturizer Visibly Reduces Wrinkles in 7 Days, and It’s 20% Off for Prime Day
- These Celeb-Loved Calvin Klein Undies Are on Sale During Amazon Prime Day
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