The beauty trends you need to know for 2021 – including vagina skincare and air-drying

FROM serums to hair-care and intimate beauty, it is time to hop on the latest beauty trends of 2021.

We round up the best products and give you tips with an A to Z on lotions and potions that matter this year.


More time staying in means more time to let your hair dry naturally.

To keep frizz at bay, try spritzing TRESemme Botanique Air Dry Smoothing Spray, £5.49 at, on towel-dried hair.


Not the boozy kind (we wish!) but solid cleansers, perfumes and body creams.

They are often plastic-free and you don’t have to worry about them spilling in your wash bag.

We love Garnier Ultimate Blends Honey Treasures Strengthening Shampoo Bar, £3.99,


After @thedaniellelife went viral on TikTok in the wake of the first lockdown, many of us realised we had naturally curly hair.

Curly hair care searches have surged more than 500 per cent since.

To give your curls definition for up to 72 hours, try L’Oreal’s Professionnel Tecni.Art Bouncy And Tender, £11.70,


There is a whole host of new-gen formulas out there. Worried about pigmentation in your pits?

Dove Advanced Care Clean Touch, £1.80,, contains vitamin B3 to even out skin tone.

For a natural swap, try The Natural Deodorant Co Clean Deodorant Balm Orange + Bergamot, £12.50,


They are just about the only part of our faces on show when wearing a mask, so it’s no surprise that searches for eye cream at are up more than 224 per cent since last March.

The Vitamin Enriched Eye Base, £34,, instantly improves skin texture and provides long-lasting hydration.


When Normal People hit our TV screens in April, fringes came back with a bang.

For 2021, Marianne’s heavy ’do has had a shaggy, low-maintenance upgrade.

Think Suki Waterhouse Alexa Chung, Halle Berry and and you can’t go wrong.


We are all beauty pros after almost 12 months of DIY treatments, and the latest tools on offer are taking it up a gear – from cordless curling wands and pore vacuums to jade rollers such as Botanics Rose Quartz Facial Roller, £12.50,

Works best cold, straight out of the fridge, and will aid lymphatic drainage.

Roll across cheeks, forehead and under eyes, away from the centre of the face, to decrease puffiness and dark circles.


Multi-hyphenate items are combating all our skin woes at once.

Celebs are obsessed with Augustinus Bader products but for skincare that does it all without breaking the bank, try The Ordinary’s Buffet, £12.70,


Give puffiness the cold shoulder with ice.

The cold stuff can also boost circulation and calm inflammation.

Make space in your freezer for the Kitsch Ice Roller, £14,

As well as depuffing the skin and aiding lymphatic drainage, the ultra-cooling roller can help alleviate sore muscles and tension.


As championed by singer J-Lo, natural-looking make-up that gives us hydrated, plump, glowing skin is so in.

Pack on the rich moisturisers and top your make-up with a glitter-free, balmy highlighter such as Becca Zero No Pigment Glass Highlighter For Face And Lip, £18,


Once a health drink, now a tonic for our faces.

The fermented black tea ingredient is packed with antioxidants.

For blemish-free, balanced skin, remove your make-up with the Fresh Kombucha Cleansing Treatment, £36,


Gone are the days of OTT false lash looks. Instead, condi­tioning formulas are making their way into our make-up bags.

Keep your peepers peeled for Bareminerals Strength & Length serum-infused mascara, £23,, which lengthens lashes by up to 39 per cent in just eight weeks.


Surging hormones, fluctuating temperatures and sleep deprivation while going through “the change” can all take their toll on your skin.

Look to brands such as Avon Adapt for help. We love the Dream Night Cream, £10,


Searches for this must-have skincare ingredient soared by a staggering 314 per cent in 2020.

Get in on the hydrating, pore-refining, blemish and redness-busting action with The Inkey List Niacinamide, £6.99,


With beauty halls still closed, our favourite brands have developed algorithms, quizzes and virtual try-ons to make it easier for us to shop online.

Try The Perfume Shop’s Explore In Store feature at, or for a full virtual make-over, head to


Many beauty brands are switching their product containers to ones made from recycled plastic in a bid to minimise waste and reduce pollution.

Stock up on products by The Hair Lab by Mark Hill, Love Beauty & Planet, Simple and Lush to make your in-shower routine even more eco-friendly.


But not as you know them. Reusable, bio-degradable or pre-soaked, the humble cotton bud has stepped up its game after the plastic versions were banned last year.

LastSwab, £10,, is the world’s first reusable Q-tip and can be used up to 1,000 times.


We are all getting used to having to wear masks, so when we do wear make-up, we want it to last.

Maybelline Superstay Activewear foundation, £10.99,, lasts up to 30 hours – if you can stay awake that long.


We’re all pining after the simple life and sticking our hair up in 90s-era scrunchies.

They’re kinder to our hair and are great at hiding locks that are desperate for some long overdue attention at the hair salon.


With little chance of winter sun, we’re turning to the bottle to get our glow on. Our fave new launch is Bondi Sands Pure self-tanning sleep mask, £14.99,

It’s free of fragrance, dye and sulphates, is made from recycled plastic and contains a cocktail of skin-loving ingredients.


Made-to-measure personal has finally gone mainstream (and got good!).

For truly unique skincare formulas that suit you, shop with Skin + Me, Dermatica and Function Of Beauty.


Skincare for “down there”. With a delicate pH level, hair removal-induced rashes and ingrown hairs to contend with, we can see why you might want to buy into the hype.

Try DeoDoc Daily Intimate Wash, £19.50,


It’s not just drinking your daily dose of H20 that can boost your hydration levels.

Applying formulas packed with water work to quench thirsty skin and hair.

Try L’Oréal Paris Skin Paradise Tinted Moisturiser, £10.99,, for a weightless, dewy base.


If you’re a fan of limited-edition beauty merch you’re in luck.

Keep an eye on Ciate, which launched beauty collabs with Smiley World, Jessica Rabbit and Miss Piggy last year.

Morphe is also famed for its influencer hook-ups.


With so much time at home, there’s no excuse not to indulge in some self-care.

You-time is all about slowing down and adding mood-boosting beauty products to your routine, such as Radox Sleep Aromatherapy Calm Your Mind Lavender Bath Salts, £4.99,


A real all-rounder can keep your skin looking good.

It has anti-inflammatory and antibacterial properties to balance oil production, minimise pores and banish breakouts – perfect for dealing with maskne!

Find it in the Q+A Zinc PCA Serum, £9,

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