This £35 face mask had a waiting list of 13,000 fans… so why is it so popular?

IF you haven't heard of Sand & Sky products, chances are, you've seen them on social media.

The Australian skincare line, which offers free worldwide shipping, caused a huge storm in the beauty world when it launched its millennial-pink clay masks last year (yep, the ones you've seen all over your Instagram feed).

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The brand scored an instant cult following, with 50,000 clay masks selling out on launch, and 2,000 people signing up to the UK waiting list in just one weekend.

Now, the brand has released its highly-anticipated second product, the Flash Perfection Exfoliating Treatment.

13,000 people joined the waiting list in just eight weeks, and now you can purchase the pink clay exfoliating treatment for £34.90.

Shipping to Europe is free of charge and takes 6-10 business days.

• Sand & Sky Flash Perfection Exfoliating Treatment, £34.90 from Sand & Sky – buy it now

But what's all the fuss about?

Firstly, Sand & Sky's products are ideal for those of us who are short on time.

Their clay mask takes just 10 minutes, and the exfoliator apparently gets deep into pores in just five.

The Australian brand is also cruelty-free, so is a hit with those who are growing more conscious about the origin and impact of their beauty products.

The range also uses botanical ingredients that we supposedly may not have benefited from before, as 80 per cent of Australia’s flora and fauna is unique to the country.

According to Sand & Sky, the scrub contains macadamia seeds to remove dead skin, pink clay to clear pores, and Australian finger lime for added glow.

Being an Insta-famous brand, Sand & Sky naturally have their fair share of celebrity fans.

Social media stars Adèle Grisoni, Andreea Cristina, Tammy Hembrow and even Made in Chelsea's Toff have shown their love for the brand on their Instagram pages.

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