How to Wear All White After Memorial Day, Or Whenever You Damn Please

In the parts of America that are afflicted with actual seasons, the impulse is to immediately dust off your favorite all-white look the moment the temperature climbs above 70 degrees fahrenheit. But no, you've been told by no one in particular at some point in your life when you blindly accepted conventional wisdom, not until after Memorial Day! Naturally, as with most fashion maxims, that rule is meant to be broken—if not completely ignored. But before you bound off into the sun in an icy ensemble this holiday weekend, consider that there are indeed rules to this. There is a right way, and thus a wrong way, to wear white. Here, let Rihanna, Gisele, Cara Delevingne, Mila Kunis, Alicia Vikander, and more of the pages of W show you how to do it well. And then you can do it your own way, anyway. Just don't spill the rosé.

Rihanna photographed by Craig McDean for W Magazine, February 2010.

Photograph by Craig McDean for W Magazine, July 2012.

Gisele Bundchen photographed by Juergen Teller for W Magazine, 2005.

Photograph by Craig McDean for W Magazine, October 2011.

Photograph by Mert and Marcus for W Magazine, 2004.

Anna Ewers photographed by Venetia Scott for W Magazine, 2015.

Mila Kunis photographed by Craig McDean for W Magazine, March 2011.

Lily Donaldson, Cara Delevinge, and Jourdan Dunn photographed by Emma Summerton for W Magazine, January 2012.

Cara Delevingne photographed by Mikael Jansson for W Magazine, February 2013.

Photograph by Craig McDean for W Magazine, January 2010.

Alicia Vikander photographed by Willy Vanderperre for W Magazine, April 2015.

Photographed by Jerome Corpuz for W Magazine, May 2015.

Photograph by Emma Summerton for W Magazine, May 2012.

Photograph by Inez and Vinoodh for W Magazine, October 2014.

Photograph by Mert & Marcus for W Magazine, September 2012.

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