WHOA: While You Were Sleeping, Target Got a Whole New Look

ALERT: Shopping at Target just got way better. The major retailer will debut two new fashion labels—one for young women and one for young men—that is unlike anything you’ve ever seen from the company before and Cosmopolitan.com can exclusively reveal the lookbook. I can honestly say, you’ll be blown away by it, it’s so different:

Wild Fable, the women’s line, has trendy, fresh pieces you can mix and match that range in size from 0 to 26W. Each of the items in the collection will cost less than $40.

Original Use, the men’s offering, is, according to a company statement, “a street-meets-vintage-modern brand” that “allows young men to experiment with their personal style.” It also includes extended sizes as well as tall sizes and everything will range from $10 to $40.

“We’re giving guests even more reasons to choose Target by reimagining our portfolio of owned and exclusive brands, as well as experiences we create in stores and online,” Target’s Executive Vice President and Chief Merchandising Officer, Mark Tritton, told Cosmopolitan.com exclusively. “Both Wild Fable and Original Use were designed to connect to our young guests in a way that’s authentic to them and the Target brand. We can’t wait for guests to experience these fresh brands and their unique style in environments that inspire creativity and individuality, now and in the future, and only at Target.”

Wild Fable and Original Use will be available online at Target.com and at Target stores come Aug. 3. Until then, get a sneak peek at the super trendy, affordable styles below!


Wild Fable

Original Use

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