And many will get rid of any unwanted body hair before they hit the beach or pool.
Waxing your bikini areas is an established method of quickly removing hair, but experts have warned it could lead to a permanent skin disfigurement.
Dr Anjali Mahto, a spokesperson for the British Skin Foundation, warned that thousands of women were at risk of developing keloid scars.
Different from normal scars, the NHS describes keloids as larger, lumpier, harder and rubbery.
The scar ‘overgrows’ and often becomes larger than the original wound.
Dr Mahto, a consultant dermatologist, warned women with a family history of keloids to be extremely careful when shaving or waxing, taking extra care to avoid cuts or nicks.
She said: “Keloid scarring occurs more frequently in those with dark or pigmented skin types.
“Waxing can cause keloid scarring in those with a genetic predisposition or if an improper technique is used or the wax is not at the correct temperature.
“In men prone to keloid scarring, shaving needs to be carried out with care.
“Avoiding shaving altogether is unlikely to be an acceptable option for everyone but steps can be taken to minimise the risk.”
Often when the skin experiences severe trauma scars can become raised and thick, known as a hypertrophic scar, but a keloid sufferer can develop that just from a tiny cut.
The most common areas where keloids appear are the upper chest, shoulders, head – especially the earlobes – and neck, but they can occur anywhere on the body.
Aesthetic surgeon Dr Oleh Slupchynskyj, from the aesthetic institute of New York and New Jersey, said keloid scars can have a devastating effect on a person’s confidence.
Five tips from Dr Anjali Mahto to avoid skin irritation
He explains: "As one can imagine, pubic keloid scars can be an embarrassing sight on the body.
"In females, pubic keloid scars tend to occur in hair bearing areas due to ingrown hairs. These keloids typically occur just above the female vulva.
"Male pubic keloid scars may also occur in the hair bearing area of the pubic region."
It is thought shaving and waxing techniques could be to blame for the surge in hair regrowth problems, including irritation, ingrown hairs, pimples and keloids.
For more information on keloids visit the NHS website.
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