Baby failure: 70 percent of parents feel they have failed their baby

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The research of 2,000 parents also found same-sex parents were the “most judged” group, receiving remarks eight times a day, double the average. The top judgement behaviours range from negative comments behind a parent’s back (52 percent), to stolen stares (41 percent) and whispers (40 percent).

And when it comes to why parents are judged – the list can seem endless – with the top spots taken by what they buy for their children (68 percent), followed closely by who parents are as a person (64 percent). 

The research was commissioned by C&G baby club, which has worked with Love Island star Camilla Thurlow for its #LoveDontJudge campaign, a movement which looks to stamp out judgement and encourage more support for parents. 

The celebrity mum said: “For any parent, being on the receiving end of judgement over the way you choose to raise your child is difficult. 

“I now know from my own personal experience, how negative comments over even something simple such as how often Nell wakes during the night can leave me feeling hurt and worried.

“I believe that, no matter where you come from or who you love, parents need respect and support. 

“By teaming up with C&G baby club and bringing judgmental statements to life, I hope we can raise awareness about this issue and switch up potentially hurtful judgements for real support.” 

The study also found more than half of all parents (56 percent) experience judgement in their lifetime, with strangers in public places (41 percent) the most likely source of unfair scrutiny. 

Grandparents, the wider family (both 29 percent) and even close friends (24 per cent) have also made judgement, showing they can come from close to home.

But more than half of parents believe the pandemic has increased the level of judgement they receive on a day-to-day basis. 

Just four per cent of those polled via OnePoll manage to shrug off the criticism, whereas over a third feel less confident and sad as a result of receiving negative criticism. 

Tom Hickton,the head of brand at C&G baby club added: “At C&G baby club, we know there’s no perfect blueprint to being a parent, and everyone just wants to do the best for their baby in their own way. 

“It’s the love you put into your parenting journey that really matters, rather than the specifics of the route you take.

“With the #LoveDontJudge movement and our fight against parental judgement entering its second year, we know we have made a lasting impact, but our survey results show there is still work to do. 

“The findings have made us more eager than ever to stamp out judgement before it starts and we know we have the perfect partner in Camilla Thurlow to spread the message that parents need support, not judgement.”


1.           Sadness (35 percent)

2.           Less Confident (35 percent)

3.           Anxious (31 percent)

4.           Self-conscious (30 percent)

5.           Angry (28 percent)

6.           Lonely (27 percent)

7.           Failure (27 percent)

8.           Unsociable (26 percent)

9.           Doubtful (25 percent)

10.         Embarrassed (25 percent)

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