Cheltenham: Jade Holland Cooper and Zara Tindall embrace 'rural vogue'
It’s all about country chic! Jade Holland Cooper and Zara Tindall lead racegoers showing off ‘rural vogue’ as ‘fashion-forward country types’ take over Cheltenham Festival
- Zara Tindall was stylish in a tweed suit as she arrived at Cheltenham with Mike
- Read more: Cheers to Cheltenham! Carol Vorderman puts on an animated display as she leads the glamour – and revellers get stuck into the fizz
- Click here for the latest Cheltenham Festival news, schedule and race results
The Cheltenham Festival is fully underway with racegoers putting their best fashion foot forward throughout the week-long meet.
Yet there’s one style which has surely taken the crown as the most worn this year – with Jade Holland Cooper, Zara Tindall and even the Queen Consort embracing ‘rural vogue’ looks.
The aesthetic encompasses trenches, capes and blazers in a green or brown colour, while anything tweed is appreciated and suede boots, faux fur accessories and tan block heels also make up the look.
While Royal Ascot offers a chance for race enthusiasts to sport sweet pastel dresses or vibrant statement ensembles, Cheltenham has ignored mainstream trends and instead ‘fashion-conscious country types’ show off their traditional style.
‘It’s not about what you spend, it’s about enjoying the sense of occasion,’ a local who visits each year told The Telegraph, with the publication noting the ‘truly posh’ now wear the same clothes annually.
There’s one style which has surely taken the crown as the most worn this year – with Jade Holland Cooper (pictured), Zara Tindall and even the Queen Consort embracing ‘rural vogue’ looks
It’s apparently even better for the racegoers if they can boast that the clothing has been in the family for generations.
The historic society event, which dates back to the early 19th century, has unveiled a new ‘inclusive’ dress code this year, which organisers hope will make spectators feel ‘confident and at-ease’ for their visit.
But despite dresses, heels and hats no longer being mandatory, glamourous guests have still opted to pull out all the fashion stops for the annual event.
For Ladies Day yesterday, the Queen Consort looked sophisticated in a beige longline coat with matching suede boots as she arrived at Day Two of the festival.
Camilla, 75, wore the late Queen Elizabeth II’s horse-shaped brooch and finished off her ensemble with a fur-trimmed hat and black leather gloves and croc-effect handbag.
Today, Carol Vorderman, dressed in an eye-catching blue coat with a fur collar, and Zara Tindall led the country glamour for the third day of the races.
The King’s niece, Zara, 41, was effortlessly chic in a trendy tweed jacket and trouser ensemble, pairing the look with a cool purple fascinator and matching bag.
Meanwhile Jade Holland Cooper, who was joined by her Superdry husband Julian Dunkerton at the event, opted for a striking beige houndstooth suit.
Queen Consort Camilla looked sophisticated in a beige long-line coat and matching boots as she arrived at Day Two of the Cheltenham Festival
The royal, 74, finished off her ensemble with a fur-trimmed hat and black leather gloves and croc-effect handbag
Ready for the races: Georgia Toffolo pulled out all the stops for Ladies Day at Cheltenham on Wednesday
Carol Voderman looked suitably glamorous in a tweed flared coat jacket and brown suede knee-high boots
Josie Gibson was all smiles in a brown trenchcoat and purple suede boots for day two of Cheltenham Festival
Zara Tindall, 41, was elegant in a stylish tweed suit as she arrived at Cheltenham alongside her husband Mike for the third day of the races today
Jade Holland Cooper, who was joined her Superdry husband Julian Dunkerton at today’s event, opted for a striking beige houndstooth suit for the occasion
Meanwhile TV personality Carol opted for a baby blue coat with a thick black belt to accentuate her figure today
Ms Holland Cooper’s label has a marquee spot at Cheltenham’s Shopping Village – which boasts around 58 country-focussed British businesses.
‘Starting from £35, we have something for every budget,’ the founder of Holland Cooper told the publication.
Her Cheltenham-based brand launched on the eventing circuit in 2011, with a stall offering tweed miniskirts at the Badminton Horse Trials. In 2022 she reportedly reported sales of £22.7 million.
This year’s official dress code for the festival, posted on the event’s website, outlines exactly what racegoers should consider when choosing an outfit.
It reads: ‘For some, wearing a nice sweatshirt, pair of jeans and clean trainers is what makes them feel confident and at-ease. For others, they might prefer to turn heads with a sharp suit or glamorous dress and high heels, particularly for one of our big race meetings.
‘But whatever your tastes, the most important thing when choosing your outfit is, of course, comfort and confidence. So wear what feels right for you and will keep you feeling your best from start to finish, whatever the weather.’
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