Others shared the sentiment saying: ‘That’s brilliant! Well done to her for noticing and wanting to do something about it. You should be very proud.’
Thankfully, Lego’s response came quickly.
They wrote back to Samuel the same day, saying: ‘We think your daughter rocks! We look forward to receiving her letter. Like you, we believe LEGO play is for everyone and that our magazines need to reflect that.’
‘We’ll review future editions to make sure this is the case. We hope your daughter will always love LEGO, football and blue.’
Samuel thanked the brand for their speedy response and said his daughter would be delighted to be acknowledged.
In response, Lego sent her a weddings set showing two women getting married.
Finally, a brand that listens to the voice of the people.
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