Marks & Spencer’s Little Shop promotion sees customers get a mini collectible item with every £20 shop. Shoppers can collect 26 of these figures in total.
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However, environmentally minded M&S shoppers have signed a petition.
There are concerns about the amount of plastic M&S is using in its Little Shop.
This is not the first time questions have been raised. There was a backlash against M&S when it ran the same promotion last year.
The petition reads: “Marks and Spencers in the United Kingdom have consistently stated that they would reduce plastic packaging within their stores.
“Despite the public backlash against Little Shop 1, and the very poor recycling rate of this promotion, M&S have launched Little Shop 2 which, whilst no longer being made of virgin plastic, is almost two thirds made of plastic which is only recyclable in store.”
M&S has responded to concerns. It said: “Our minis have all been made using durable materials and have been designed to last.
“We listened to customer feedback from last year and have taken action to make even more of our minis – over a third of the range – from sustainable paper and card where possible.
“We’ve ensured the rest of the minis are made from recycled old washing machines, fridges and bottles to give the plastic a new purpose.
“This year, we’ve also created lots of fun games and inspiration on our website to keep kids entertained for years to come.”
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M&S previously released a statement about this year’s promotion.
It said: “Get ready for more mini fun with 25 new collectables, accessories and games.
“The craze that swept the nation last summer is back! Introducing Little Shop 2, featuring 25 miniature versions of our most popular foods, such as Our Best Ever burger and Percy Pig fruity chews, as well as an M&S Bank piggy bank and M&S Energy green windmill.
“Designed to collect and keep, all our minis are made from durable materials, such as broken washing machines and sustainable paper, which are kinder to the planet.
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“Plus, there’s a super-rare golden Colin the Caterpillar to track down (be quick, there are only 1,000 to be discovered), cute accessories, such as our little trolley and basket, and lots of games and activities to keep your Little Shopkeeper busy.”
Despite the backlash, M&S shoppers, particularly parents, have expressed excitement on Twitter.
One said: “Our family also love Little Shop. Ventured back to M&S this week first time in three months!”
Another said: “Loved doing this last time for my granddaughter. My mom got loads from using the cafe.”
“My granny and I collected the whole M&S little shop last year. It’s officially back for the summer and we both cheered when we got the email,” another wrote.
Marks and Spencer has also relaunched its loyalty scheme, the Sparks card.
M&S has spent the past nine months redesigning the app.
The supermarket is moving away from the previous points based system.
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