Morrisons adds WONKY rhubarb to its fruit and veg aisle – and the ‘wind-scarred’ stalks will be HALF the price of the standard variety
- The supermarket giant announced it will be selling the vegetable for £2 a kilo
- The rhubarb is ‘wonky’ because the stalks are wind-scarred, Morrisons said
- Part of an ongoing initiative to cut down on food waste, following wonky chillies
They’ve already introduced wonky chillies to the mainstream, and now Morrisons has are flying the flag for lopsided rhubarb.
The supermarket giant announced today they will be selling the vegetable for £2 a kilo as of this week – just over half the price of the standard version (£3.75).
The rhubarb is considered wonky because the stalks are wind-scarred, they are different shapes, and there may be some blemishing, Morrisons said.
However with their unusual short, long or thin or kinky stems, the wonky rhubarb – which tastes just as good as the standard variety – would usually be discarded from the crop.
New addition: Morrisons has announced today it will be selling the vegetable for £2 a kilo as of this week – just over half the price of the standard version (£3.75)
Naturally grown outdoors, rhubarb is in season from April through to October, and its appearance marks the start of the summer vegetable season.
The new wonky range, grown in Yorkshire’s famous Rhubarb Triangle, also helps out farmers who are now able to sell their whole crop to Morrisons – which includes the 40 per cent which might previously have gone to waste.
Wonky rhubarb arrives after Morrisons’ recent promise to sell more wonky, over-sized, under-sized and blemished seasonal fruit and veg after listening to customers’ continuing concerns about food waste.
Drew Kirk, Head of Fruit at Morrisons said: ‘No-one likes to see good food go to waste. And, as a business with Yorkshire roots, we’ve got a soft spot for Yorkshire rhubarb and we want as many people as possible to give it a try.
Wonky rhubarb arrives after Morrisons’ recent promise to sell more wonky, over-sized, under-sized and blemished seasonal fruit and veg after listening to concerns about food waste
With their unusual short, long or thin or kinky stems, the wonky rhubarb tastes just as good as the standard variety but would usually be discarded from the crop
‘Our wonky range helps farmers reduce waste and at the same time helps customers to save money on their shopping.’
Last year, Morrisons sold 109 tonnes of British grown rhubarb. With the addition of the wonky variety, the supermarket expects to sell 60 tonnes more, this year.
Wonky fruit and veg occurs for a number of reasons such as poor weather conditions.
Products will have been selected from farmers’ crops because they are mis-shapen, have skin blemishes or growth cracks, or are much smaller or larger than average.
In most cases, Wonky will taste the same as Class One veg, and enables growers to sell their whole crop and therefore reduce edible food waste.
Source: Read Full Article