Princess of Wales launches Early Years campaign
Kate means business! Princess of Wales is elegant in an emerald blazer as she appears in new video to launch her new Early Years campaign
- Princess of Wales, 41, is launching ‘Shaping Us’ campaign to help young children
- Attended a star-studded event at BAFTA in London last night with Prince William
The Princess of Wales was elegant in an emerald blazer today as she appeared in a new video to launch her new campaign to shine a spotlight on the crucial ‘early years’ of childhood.
She kicked off her new ‘Shaping Us’ initiative last night, which will see an ambitious advertising blitz in cinemas and on billboards across the country with a glitzy reception at BAFTA in London, where she described the programme as her ‘life’s work’.
And today she appeared in a new video which was shared on her official social media pages, donning a smart green blazer with a black scoop neck top underneath.
She said: ‘Our early childhood, the time from pregnancy to the age of five, fundamentally shapes the rest of our lives.
The Princess of Wales was elegant in an emerald blazer today as she appeared in a new video to launch her new campaign to shine a spotlight on the crucial ‘early years’ of childhood
‘But as a society we currently focus much more of our time and energy on later life.’
Kate explained she is now launching the Shaping Us campaign, adding: ‘To raise awareness of the life changing impact we can have, when we build a supportive, nurturing world around children and those who care for them.
‘By focusing our collective time, energy and resources on these most preventative years, we can make a huge difference to the physical and mental health and happiness of generations to come.
In the clip, the royal swept her hair into a bouncy blow dry style, tucking part of it behind her shoulder.
Today Kate Middleton appeared in a new video which was shared on her official social media pages
She opted for neutral makeup for the occasion, with a touch of eyeliner and a pop of nude lipgloss.
Meanwhile she donned a minimal gold necklace and a pair of hoop earrings for the occasion.
The project, which is launching today, is a long-term project of the Princess’s, beginning with how a child develops and the importance of the formative years.
It will ‘explore in more depth the importance of a child’s social and emotional world’ and the significance of relationships, ‘surroundings and experiences’.
The project, which is launching today, is a long-term project of the Princess’s, beginning with how a child develops and the importance of the formative years
Last night, Kate made a stylish splash in a red trouser suit as she launched the campaign in London.
In a speech at the event, the 41-year-old showed her dedication to the campaign, saying: ‘The campaign is fundamentally about shining a spotlight on the critical importance of early childhood and how it shapes the adults we become.
‘During this time we lay the foundations and building blocks for life. And it is when we learn to understand ourselves, understand others and understand the world in which we live.
‘This is why it is essential, to not only understand the unique importance of our earliest years, but to know what we can all do to help raise future generations of happy, healthy adults.’
Last night, Kate made a stylish splash in a red trouser suit as she launched the campaign in London, where she called it her ‘life’s work’
Kate, who was accompanied by her husband, Prince William , looked effortlessly elegant in her Studio 54-inspired suit with flared trousers, vertiginous heels and chandelier -style earrings
The event was attended by newly-appointed ‘champions’ from the world of music, science, sport, celebrity and academia including presenter Rochelle Humes, England women football captain Leah Williamson and broadcaster Fearne Cotton.
Host Kate Silverton, the television presenter who has retrained as a child therapist, praised the Princess for her ‘ardent dedication’ and championing of the issue.
During the evening, a short film was screened to launch the campaign, highlighting how babies and children develop in response to their earliest experiences.
The event was attended by newly-appointed ‘champions’ from the world of music, science, sport, celebrity and academia including presenter Rochelle Humes , England women football captain Leah Williamson and broadcaster Fearne Cotton
The multi-media campaign is part of a major push by the Royal Foundation Centre for Early Childhood – set up by the princess, then Duchess of Cambridge, in June 2021 – to raise awareness of how our early years mould our lives.
It is set to run for at least five years, and has been described by a Kensington Palace spokesman as the princess’s ‘life’s work’.
The Princess spoke passionately about the campaign in an open letter published in yesterday’s Mail on Sunday, in which she set out her plan for ‘Shaping Us’.
She wrote the impassioned plea on her laptop as she was preparing for the campaign launch, which starts with a week-long publicity blitz, including last night’s event at BAFTA.
It is the start of what Kensington Palace is hoping will be a huge multi-media push to raise awareness of how our early years mould our lives.
The campaign is a bold, more public direction for the Royal Foundation Centre for Early Childhood, set up by the Princess, then Duchess of Cambridge, in June 2021.
Reports produced by the centre have revealed that the first five years shape future wellbeing more than any other stage of development, with our brains growing faster than at any other time.
It also hopes to ‘break the cycle’ for parents who experienced difficult childhoods themselves.
Palace aides say the idea for the project began even before Kate became a mother.
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