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Taylor Swift fans snapped up nearly all remaining tickets to her Sydney and Melbourne shows during Friday’s online sale, while others queued for hours at Ticketek stores in each city.
Just as Sydney’s online ticket allocation was close to exhausted, staff at Melbourne’s Ticketek store in Exhibition Street opened the doors at 2pm for fans to purchase tickets over the counter.
Taylor Swift fan Claudia Casey (centre) with her mum, buying MCG concert tickets in Melbourne on Friday.Credit: Paul Jeffers
Sixteen-year-old Claudia Casey was at the front of the line, where she’d been for 30 hours in a bid to buy three precious tickets to one of Swift’s MCG performances.
“I got here yesterday, around 8am,” the teenager said. Her mother was sitting close by, where she’d been for several hours after Claudia’s dad had gone home.
“Dad spent the night, and there was a group of people who came, and we all kept each other company,” Claudia said. “My dad and mum are wonderful, I love them, and thank them for letting me go to these extremes to go to a concert.”
People have been waiting in line for up to 30 hours to buy Taylor Swift tickets from the Ticketek box office in Melbourne.Credit: Paul Jeffers
Frontier Touring advised fans shortly before midday that only package tickets to The Eras tour were available, after the A-G reserve ticket allocation in Sydney had been exhausted.
It was a similar story in Melbourne, when the touring company announced just an hour after online sales opened that there was “very limited availability” across all ticket categories and “higher availability” for the newly announced third concert on Sunday, February 18.
The ticket allocation to Taylor Swift’s Sydney concerts is almost exhausted, according to Frontier Touring.Credit: Getty
Behind Claudia Casey in the Melbourne queue, which stretched around Exhibition Street and well down Little Bourke Street, Charlie-Grace Galanis and her friends were confident the “old school way” of buying concert tickets would be successful, after missing out during the online pre-sale.
“We’ve got spots 95 to 99 in the line, and we’ve been here since this morning,” Charlie-Grace told this masthead. “We’re hoping to get four tickets each.”
Ticketek and Frontier Touring have not confirmed how many tickets are still available.
Frustrated fans, who missed out on buying any tickets, expressed disappointment on social media about waiting online for hours without an opportunity to purchase tickets.
After more than four million people tried to buy tickets in Wednesday’s presale, general tickets to Swift’s Sydney performances, including a fourth show announced on Thursday, went on sale at 10am. General tickets to Swift’s Melbourne shows will be on sale from 2pm AEST today.
American Express cardholders had access to the first round of ticket sales on Monday. High ticket demand led to technical difficulties, even before Monday’s sale went live, but the site was running smoothly soon afterwards.
Wednesday’s second presale went smoothly despite millions of people flooding Ticketek.
When tickets went on sale for Swift’s Eras tour in the US, there were massive issues with systems not coping with demand. VIP packages cost anywhere between $349.90 to $1249.90, while regular tickets start at $79.90.
Those with extra tickets can resell them on the official Ticketek resale platform, which guarantees fair pricing, legitimate tickets and secure purchase. This will open September 4. Anyone looking to resell outside the platform must ensure they charge no more than 10 per cent above than the original price.
Swift’s Australian tour kicks off next year, beginning in Melbourne on February 16, 17 and 18 and then heading to Sydney for February 23, 24, 25 and 26.
More to come.
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