The colour of the season! Fashion experts reveal love for yellow

Look on the bright side! As Kate Middleton and Anne Hathaway step out in stunning yellow ensembles, online searches for frocks in summer’s hottest colour soar by 140%

  • Fashion experts claim yellow is the colour of the season with a spike in searches
  • Thanks to Kate Middleton and celebrities like Anne Hathaway the colour is in
  • Online data highlighted a 200pc increase for a ‘yellow wedding guest dress’

It’s official, yellow is one of the standout shades of the season. The punchy hue has been worn by an array of royalty and celebrities in recent weeks.

Thanks to Kate Middleton’s lemon Emilia Wickstead dress at the Queen’s Jubilee Service of Thanksgiving and Anne Hathaway’s bold yellow Valentino choice at a Bvlgari dinner in Paris this week, this shade is now a very popular summer option. 

Analysis of Google Trend data showed that since the Duchess of Cambridge’s outing in her stunning frock last Friday, there has been a 140 per cent increase in searches for yellow dresses and a rise of 200 per cent for ‘yellow wedding guest dresses’.

Meanwhile, searches for yellow heels increased by 170 per ent and by 300 per cent for yellow fascinators, according to research by luxury cashmere brand N.Peal.

Duchess of Cambridge wears Emilia Wickstead at the Service of Thanksgiving at St Paul’s Cathedral, London, earlier this month for the Platinum Jubilee celebrations for The Queen

Anne Hataway in a yellow oversized Valentino shirt and matching shorts at the Bvlgari Eden the Garden of Wonders event this week, in Paris

Even at 76-years-old Helen Mirren shows she can pull off yellow wearing Carolina Herrera at the ‘The Duke’ film screening in New York, earlier this year

Eva Longoria chooses yellow while attending this year’s MOCA Gala at The Geffen Contemporary, in Los Angeles, on June 4

N.Peal’s Head of E-Commerce, Jo McLaren, said: ‘Whether you’re looking for your latest wedding season outfit or simply want to add more colour to your summer wardrobe, yellow is the way to go. 

‘Adding light layers to your favourite summer look can be a perfect way to join in on the yellow outfit trend, you can add a ray of sunshine to your summer, regardless of what the British weather decides to do.

‘Versatile and bold, yellow outfits make a statement that’s perfect for every occasion during the summer seasons and there’s a shade to suit everyone.’

Kate paired her gorgeous lemon dress with a Philip Treacy hat – a favourite milliner of the royal family – and £560 brown Gianvito Rossi pumps, which she owns in at least six colours. 

The Duchess of Cambridge, 40, has long been a fan of Emilia Wickstead dresses and worn them on dozens of occasions, most recently to a Garden Party at Buckingham Palace.

Lady Gaga wears lemon Rodarte at Elton John AIDS Foundation Academy Awards Viewing Party, in Los Angeles, earlier this year

Laura Whitmore in canary yellow at the 75th EE British Academy Film Awards, at the Royal Albert Hall, London, this year

Elizabeth Hurley posed for photos in a canary yellow Versace dress on her Instagram page this weekend for her birthday writing: ‘Happy Birthday to meeeeeee 2022!’

In a sweet tribute to the Queen, Kate sported a pair of Her Majesty’s earrings, which she previously wore to Prince Philip’s funeral and Remembrance Sunday service in 2016.

The Bahrain Pearl Diamond Drop Earrings come from Her Majesty’s private collection, and were also worn by Diana in 1982. The earrings were crafted from pearls gifted to the Queen and Philip from the ruler of Bahrain at the time of their wedding in 1947.

Kate tied her brunette hair back into a low sleek plaited bun and opted for a natural make-up look today, pairing a pink lip gloss with smoky eye and light layer of foundation.

Meanwhile, Anne Hathaway was every bit the radiant star she is as the actress rocked a sunny yellow shorts and overcoat combo at the Bvlgari Eden the Garden of Wonders event in Paris on Monday. 

 The star, 39, lit up the room in an eye-catching button-up shirt-cape teamed with an opulent crystal necklace. She accessorised her look further with a chunky bangles and rings.

Anne went for a clean make-up look to highlight her glamorous aesthetic, opting for dark eyes and a peachy pink lipstick. 

The stunner wore her chestnut locks in a stylish up-do, leaving a few face-framing strands out. 

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