Valentino launches £500 hoodies in support of the vaccination campaign

Italian designer Valentino launches £500 ‘vaccinated’ hoodie with proceeds donated to UNICEF – and Lady Gaga is already a fan

  • Luxury Italian fashion house has released limited-edition (V) Vaccinated hoodie
  • The €590 (£507) jumper has already caught attention of celebs like Lady Gaga
  • Proceeds of sweatshirt by Pierpaolo Piccioli will be entirely donated to UNICEF 

Valentino has released a £500 hoodie in a bid to encourage shoppers to get their Covid-19 vaccination. 

The luxury Italian fashion house launched the limited-edition black and red jumper on their website today which features their brand’s signature logo followed by ‘Vaccinated’.   

All profits from the €590 (£507) sweatshirts, which have been produced in support of the vaccination campaign, will be entirely donated to UNICEF. 

A-listers have already gone wild for the hoodie, with actress Zoey Deutch insisting she ‘must have’ the jumper while Lady Gaga shared a video of herself donning the hoodie with her 49.1m followers. 

Valentino has released a £500 hoodie in a bid to encourage shoppers to get their Covid-19 vaccination

In August, the brand’s creative director Pierpaolo Piccioli posted a selfie wearing the jumper on Instagram from his hometown in Nettuno, Italy

In August, the brand’s creative director Pierpaolo Piccioli posted a selfie wearing the jumper on Instagram from his hometown in Nettuno, Italy. 

He wrote: ‘Getting vaccinated is not a choice. It’s civil liability. You cannot be free to choose to respect others. 

‘Freedom must always be protected and for freedom one must fight: for the freedom to be oneself, the freedom to think, the freedom to love, the freedom to express one’s ideas. 

‘The freedom to disrespect others is just another form of abuse. And I don’t like any form of abuse.’  

A-listers have already gone wild for the hoodie, with actress Zoey Deutch insisting she ‘must have’ the jumper while Lady Gaga shared a video of herself donning the hoodie with her 49.1m followers

The post gathered over 60,000 likes from fans and fellow designers such as Vera Wang and Marc Jacobs, while comments from fashion stars from around the globe came flooding in.   

According to the New York Times, the sweatshirt was initially designed by LA-based designer Cloney and after discovering the product online Piccioli purchased the companies remaining stock.  

After dolling them out to friends and family, he decided to approach the company t see if they wanted to collaborate on the jumpers, with Cloney calling the partnership ‘The ultimate victory’.  

The luxury Italian fashion house launched the limited-edition black and red jumper on their website today which features their brand’s signature logo followed by ‘Vaccinated’

The creative director confirmed that all members of his team are fully vaccinated, though, Valentino does not require company employees to have had the jab. 

He also revealed he contemplated including the jumpers in his Paris Fashion Week show, insisting that the catwalk is exactly the place for this type of message. 

‘I can talk about ruffles and bows, but sometimes you have to use your voice to say what you really believe, and I believe it is our social responsibility to get vaccinated,’ he told the publication

‘It’s not a symbol of freedom to not be vaccinated. It’s a symbol of lack of respect for others.’   

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