Waitrose is reintroducing its free coffee offer for loyalty card members next month.
The scheme, available for myWaitrose customers, was scrapped during the pandemic in June 2020, but after more than two years it is set to return on November 7.
Shoppers will be able to claim a free Americano, latte, cappuccino or tea once a day when they make a purchase and Waitrose has teamed up with Caffè Nero, with the Nero Roasting Company to supply the coffee beans.
There will be no minimum spend needed to claim the deal, and non-myWaitrose members will also be able to purchase drinks – with tea from £2.25 and coffees from £2.35.
A trial scheme took place earlier this year and free coffee will be reintroduced at all 331 stores.
The free coffee offer was first brought in for all cardholders in 2013, even those who had not bought anything in the store.
This changed in 2017, when Waitrose changed the policy meaning shoppers would need to buy something before claiming their free hot drink. The supermarket later began to ask customers to bring reusable cups.
Charlotte Di Cello, Commercial Director for Waitrose explained: “Our customers loved the myWaitrose free coffee offer, so we're really excited to bring it back, with premium beans from The Nero Roasting Company.
“The partnership is an ideal fit, helping customers enjoy quality coffee both in store or at home – with even more benefits in the pipeline.”
Both myWaitrose members and Caffè Nero App users will be able to receive benefits in branches of each chain.
Many shoppers took to social media when the news was announced to share their thoughts: “Times are hard. What does Waitrose do, bring back the free coffee [laughing emoji] I'm not mad at it either!,” said one.
While another was unimpressed with the partnership: “Delighted to hear that Coffees are returning but heartbroken to learn it's changing to Nero's. It was the coffee I missed. Not the free bit. I've been trying to find/I.D. it It's not your house blend. Sob. Will I miss it forever?”.
A third said: “Don’t worry, it’s all going to be ok // Waitrose to bring back free coffee for loyalty card members next month”.
It comes after Waitrose scrapped its offer of a free newspaper with a £10 spend for members in February, replacing the freebie with “more personalised offers”.
The store reported a 5 percent drop in like-for-like sales to £3.6 billion in September, with retail analysts highlighting the recent rise in the popularity of cheaper supermarkets like Aldi and Lidl as shoppers look to save cash.
Top 8 affordable new high-street trends including £45 ‘designer dupe’ biker jacket
Demi Sims ‘finally happy in her skin’ as she embraces her vitiligo in empowering shoot
Strictly Come Dancing's third celebrity gets booted off show after tense dance off
Lucy Mecklenburgh's fiancé Ryan Thomas 'snapped nuzzling EastEnders' Zaraah Abrahams'
To read the very best of today’s OK! content from breaking news to Royals and TV – CLICK HERE
Source: Read Full Article