All the brands which have to reapply for Royal Warrant – Heinz to Waitrose

Products from around 875 brands, which have been granted a Royal Warrant, will have to either change the design on their packaging or re-apply under the new monarch.

Any brands granted a Royal Warrant are allowed to use a royal coat of arms on them. However, with the passing of the Queen the warrants have become void, according to the Royal Warrant Holders Association.

King Charles III will now have the power to review and Royal Warrants.

READ MORE :Heinz must change labels on iconic ketchup bottle following death of the Queen

Here's what you need to know about the Royal Warrant, which well-known brands will have to change their design and how to apply again.

What is a Royal Warrant?

A Royal Warrant is a document, which allows a company to use the royal coat of arms on their products and in marketing, in exchange for supplying goods and services to the royals.

These brands will have an image of the royal coat of arms depicting the lion of England, unicorn of Scotland and a shield divided into four quarters followed by the words "by appointment to Her Majesty the Queen."

Around 30 Royal Warrants are granted a year and the same number of then are withdrawn.

Over 800 brands will now have to consider changing their design, due to the death of the Queen and ascension of King Charles.

However, the Royal Warrant Holders Association have also clarified that brands can continue to use the royal coat of arms for up to two years if "there is no significant change within the company concerned."

Which brands have to reapply for a Royal Warrant?

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Brands such as Heinz and British supermarket Waitrose are among those granted warrants by the late Queen Elizabeth II.

Other well-known brands like Cadbury, Coca-Cola, Premier Foods, Twinings tea, Bollinger champagne, Fortnum & Mason, Unilever, British Sugar, Britvic, Martini, Dubonnet, Johnnie Walker, The Famous Grouse owner Matthew Gloag & Son, Gordon’s and Pimm’s were also granted warrants.

Aside from brands, businesses like Bentley, Jaguar Land Rover, Barbour, Burberry, Boots, Clarins, Molton Brown, Hunter and Mappin & Webb were able to use the royal coat of arms in their designs.

All these brands now have two years to phase our any packaging or design bearing the royal coat of arms and re-apply for one under King Charles' rule.

How to apply for a Royal Warrant?

Brands will have to remove the royal coat of arms on packaging and reapply to to King Charles III for a Royal Warrant.

According to Royal Warrant Holders Association, brands have to qualify to apply for the warrant brands must prove they supply their "products or services on a regular and on-going basis to the Royal Households of Grantor/s for not less than five years out of the past seven."

Brands reapplying will also have to show they policies and actions plans in place around environment and sustainability.


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