Party-loving Britons set to deck the halls – for Easter

Party-loving Britons set to deck the halls – for Easter: Retailers see sales and internet searches soar compared to last year

  • In 2021, nearly one in 20 Britons bought home decorations for Easter, rising to one in 10 among millennials aged 25 to 40, according to retail analysts Mintel
  • Expected to rise this year as people host more events at home for friends and family to make up for two years where Easter and Christmas have been cancelled or affected by Covid
  • At John Lewis, sales of Easter trees are up 65 per cent compared to the same time last year, while Easter wreaths have sold out

Families are hanging wreaths on the door, putting up the tree and decorating their homes this week ready for the holiday celebrations.

No, Christmas hasn’t come early – the new trend for Easter decorations is booming and more homes are expected to be decorated for the bank holiday weekend this year than ever before.

In 2021, nearly one in 20 Britons bought home decorations for Easter, rising to one in 10 among millennials aged 25 to 40, according to retail analysts Mintel.

This is expected to increase this year, as people host more events at home for friends and family to make up for two years where Easter and Christmas have been cancelled, or severely affected by Covid.

At John Lewis, sales of Easter trees are up 65 per cent compared to the same time last year, while Easter wreaths have sold out.

In 2021, nearly one in 20 Britons bought home decorations for Easter, rising to one in 10 among millennials aged 25 to 40, according to retail analysts Mintel. This is expected to increase this year, as people host more events at home for friends and family to make up for two years where Easter and Christmas have been cancelled, or severely affected by Covid

Lisa Cherry, seasonal buyer at the retailer, said: ‘Customers are looking to create their biggest ever Easter celebrations this year and bring friends and family together.’

Popular Easter decorations include trees and wreaths, often decorated with eggs and spring flowers in bright or pastel colours.

Decorations supplier Ginger Ray said internet searches for ‘Easter wreath’ this January were 21 times higher than in 2020.

The brand’s decoration expert Jess Martin said: ‘The wreath has been given a seasonal refresh.’

Arts and crafts giant Hobbycraft has also seen demand rising for Easter-themed home decorations, with searches for its mache cracked egg up 300 per cent in 2022 compared to the previous year, and those for its hanging ceramic bunny up 122 per cent.

Popular Easter decorations include trees and wreaths, often decorated with eggs and spring flowers in bright or pastel colours

The Instagram-driven trend for ‘tablescaping’ – heavily decorated themed tables – and a spike in demand for faux flowers was helping boost pre-Easter sales, said Jonathon Warren, from luxury interior marketplace LuxDeco.

‘People have spent so much time at home in recent years, they want to make their home environment as attractive as possible for a special occasion,’ said Catherine Nix, founder of MyScentedHome, which has seen a 1,000 per cent increase in demand for dried floral wreaths and bouquets since lockdown began.

Demand from customers has triggered eco-friendly party goods supplier The Conscious Party Box to launch its first Easter-specific decorations kit this year.

Co-founder Pip Hounslow said: ‘I think people are thinking: why not celebrate the small things in life right now, especially at the moment with everything negative that’s going on around the world.’

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