People are only just realising what the 3 dots on the Domino’s Pizza logo mean

Domino's Pizza has quickly taken over the world and the UK since it first opened a branch here in Luton in 1985.

However, the US pizza giant's history dates back to 1960 when two brothers, Tom and James Monaghan opened their first branch called “DomiNick’s” in Ypsilanti, Michigan.

Since that time, the brothers branched out to Canada and Australia before celebrating 5,000 stores worldwide in 1989.

They have become one of the most recognised pizza brands in the world, yet many still don’t understand what dominoes have to do with pizza.

We take a deep dive into the pizza chain that took the UK by storm as we learn how the brothers came up with the successful brand.

Why is it called Domino's?

Although these days many people would not see a connection between the game and pizza, brothers Tom and James actually helped pair the two together.

According to CNN, the name actually came up when an employee returned from delivering a pizza and told Tom the idea.

Back in the 60s, the game of dominoes was proving popular and the brothers helped create marriage between playing dominoes while enjoying pizza from their store through a mental association.

This created the concept for the original dominoes piece we see on the chain's logo today.

Why only have three dots on the logo?

The logo has used the three dots for a very long time but the plans were to have more, many more in fact.

Tom revealed that the idea for the dots would symbolise how many branches the company had.

The name change from “DomiNick’s” to Domino's Pizza came as the brothers had three stores in total planned.

Despite intentions to add more, the company decided to leave it at three, which is lucky considering the rapid growth they had in the years to come.

When did dominos stop being owned by the family?

Domino’s founder Tom announced his retirement while giving up ownership of the company to Bain Capital Inc in 1998.

Under his leadership, he saw Domino's enter 40 international markets, including Eastern Europe and the Middle East with 1,000 stores outside the US.

After entering the stock market in 2004, Domino's had an overhaul of their brand and its cuisine.

In 2009, the business scrapped its almost 50-year-old pizza recipe for a “new and inspired pizza”.

The last major logo change saw the brand go simple by ditching words from their iconic symbol, leaving just the three dotted domino in 2012.

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