The popular products that have escaped the cost-of-living crisis: PG Tips and Coke are cheaper than they were in 2012
- Some supermarket items cheaper than they were ten years ago in 2012
- Despite cost-of-living crisis, many items cost less and others have barely risen
- Weetabix and Heinz Baked Beans about a third more expensive, however
The cost-of-living crisis may not be hitting supermarket shoppers quite as hard as they think – with some everyday items cheaper than they were a decade ago.
A comparison of 20 popular products in the big supermarkets found prices for the whole basket had only increased by one per cent a year or a total of £3.54 since June 2012.
The study was conducted by the website Supermarket Own Brand Guide.
It found five items cost less – Hartley’s jam, Nescafe Gold Blend, PG Tips, Coca-Cola and R Whites Lemonade – and others had barely risen.
A 500g box of Kellogg’s Corn Flakes is £2 today, up only 2p.
Some products did, however, show a marked increase over the past decade. Weetabix has risen from an average of £2.17 in 2012 to £3 today and Heinz Baked Beans from 68p to £1.
Martin Isark, founder of Supermarket Own Brand Guide, said: ‘It is not all bad news for the UK shopper.
The no frills supermarkets [such as Aldi and Lidl] have kept prices at the Big Four [Asda, Tesco, Sainsbury’s and Morrisons] in check, otherwise we may have seen prices doubling on some products.’
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