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Thousands of Topshop staff were told their jobs were likely to go hours after Asos announced its takeover.
As part of the deal, the fasion retailer has also snapped up Topman, Miss Selfridge and HIIT from the administrators of Arcadia, two months after the retail giant’s collapse.
However, it is buying the specific brands and not the shops.
All Topshop stores will close, with just 300 jobs set to be saved. At least 2,500 will be lost as a result of the takeover.
Asos announced the deal at 7am, and by 7.45am the online retailer sent out a tweet welcoming Topshop and Topman to "the Asos family".
However, it took Deloitte until 9am to inform around 2,500 staff at 70 remaining Topshop, Topman and Miss Selfridge stores that they would not be part of the acquisition, the PA news agency understands.
It is understood the remaining 300 workers are highly likely to be made redundant, although some staff could be retained for a short period to process remaining stock.
In response to the Asos tweet, one furious social media user said: "We're not part of 'your family'… we've all lost our jobs and been made redundant.
"All stores are closing, we closed ours this week. Spare a thought for all of us staff, especially those who have just found out they are jobless through the media and your tweet. Not good enough."
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Another said: "It's actually disgusting. I've worked for Topshop for 2 years & my own manager found out through Sky News as the Administrators didn't inform us, the press/social media knew before we did. Disappointed isn't the word today."
A third added: "Thank you for telling me I lost my job before my employer even got round to doing it, could you not have waited at least 1 day before announcing that you have bought out thousands of jobs from people…especially in a time like this!"
A Deloitte spokesman refused to comment when approached by the Daily Star.
Sir Philip Green's Arcadia retail empire collapsed into administration on November 30, under the weight of a £750million debt exacerbated by the coronavirus pandemic.
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Over the past few weeks, 50 Topshop stores have already closed, with the loss of approximately 2,000 jobs.
Administrators last month confirmed all 21 Outfit stores, alongside a further 10 shops for other Arcadia brands will close, in a move which will impact more than 700 jobs.
Last week, Boohoo said it was in exclusive talks to buy the Dorothy Perkins, Wallis and Burton brands in a move which will also not include any stores.
Asos said its acquisition of the four brands will "resonate" with its core customer base of "20-somethings" in the UK.
- In the News
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